Paulaner Brauerei Gruppe GmbH & Co. KGaA

Brand Manager – Regional Brands

Paulaner Brauerei Gruppe GmbH & Co. KGaA

full-time

Posted on:

Location Type: Office

Location: Donaueschingen • Germany

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About the role

  • Brand management of our regional brands and development of marketing planning and brand strategy
  • Analysis of market trends and competitor activities to identify growth opportunities
  • Portfolio management and optimization: launch of new products, line extensions, activations and relaunches, product development and packaging design in collaboration with the Paulaner Brauerei Gruppe
  • Development of communication strategy and campaign and media management to strengthen the brands and support product launches and promotions
  • Conceptualization and implementation of sales-promoting activities and promotions in retail, hospitality and at events
  • Development of brand experiences in event management
  • Management of external agencies
  • Budget planning, management and control
  • Collaboration and coordination with other departments within the Paulaner Brauerei Gruppe

Requirements

  • Degree in Marketing, Business Administration or a comparable qualification
  • Several years of professional experience in brand/product management, ideally within the marketing department of an FMCG company
  • Strong analytical skills and experience with data analysis
  • Experience in developing and implementing marketing strategies, campaign and media management
  • Excellent communication and presentation skills
  • Experience with MS Office programs and SAP
Benefits
  • Modern workplace with an open and appreciative working atmosphere
  • Option to work from home
  • Office location in the heart of the southwest (greater Freiburg / Donaueschingen area, alternatively Karlsruhe)
  • Complimentary company beverages (free drinks from our product range)
  • Company bike
  • Employer contribution to the company pension scheme
  • Corporate benefits as well as company employee events and much more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarketing planningmarket analysisproduct developmentpackaging designcommunication strategycampaign managementdata analysisbudget managementevent management
Soft Skills
analytical skillscommunication skillspresentation skillscollaborationcoordination
Certifications
degree in Marketingdegree in Business Administration