Paula's Choice Skincare

Director – North America Marketing

Paula's Choice Skincare

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $150,000 - $160,000 per year

Job Level

Lead

About the role

  • Define and lead the North America marketing strategy in alignment with global brand priorities and regional commercial objectives.
  • Translate global campaigns into high-impact regional go-to-market plans, tailoring execution by retailer, channel, and customer while preserving brand integrity.
  • Own the North America marketing calendar, ensuring clear prioritization, sequencing, and cross-functional alignment across promotions, campaigns, and launches.
  • Establish clear points of view on where to invest, scale, test, or pull back based on performance and business needs.
  • Lead omnichannel marketing planning across channels with a strong digital-first mindset.
  • Partner with Media, Growth, and DTC teams to shape top- and mid-funnel strategies, paid media priorities, and creative inputs that drive measurable results.
  • Contribute to performance marketing creative strategy, ensuring assets are optimized for channel, audience, and objective.
  • Implement and brief local (non-global) campaigns, including channel launches and retailer-specific initiatives.
  • Own marketing performance tracking and deliver weekly and monthly executive readouts on media, sales, and campaign results.
  • Serve as a central connector across Sales, Brand, Media, Digital, PR, Influencer, Creative, and Education teams.
  • Share regional plans, learnings, and performance with Global and ANZ partners.

Requirements

  • 10+ years of experience in brand, digital, or omnichannel marketing within beauty, consumer goods, or a similarly fast-paced category.
  • Proven experience owning marketing performance, and results, with strong financial and analytical acumen.
  • Deep understanding of digital commerce and performance marketing, including paid media, conversion, and optimization.
  • Exceptional attention to detail, with a high bar for accuracy, clarity, and executional excellence.
  • Strong strategic thinking paired with the ability to execute and deliver in complex, cross-functional environments.
  • Confidence using data to challenge assumptions, make trade-offs, and influence senior stakeholders.
  • Experience partnering with global teams and adapting global strategies for regional success.
  • Passion for building brands that earn trust through science, transparency, and results.
Benefits
  • Generous paid time off, including time off to volunteer
  • Learning and development resources to support personal and professional growth
  • Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
  • Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
  • Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
  • Did we mention we’re a dog-friendly office?
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingperformance marketingomnichannel marketingmarketing strategycampaign managementdata analysisfinancial acumenconversion optimizationmedia planninggo-to-market strategy
Soft Skills
strategic thinkingattention to detailcross-functional collaborationinfluencing stakeholdersexecutional excellenceadaptabilitycommunicationleadershipanalytical thinkingproblem-solving