Paula's Choice Skincare

Content Manager

Paula's Choice Skincare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $100,000 per year

About the role

  • The Amazon Content Manager will be responsible for creating, optimizing, and managing all content across the Amazon platform to drive sales, enhance customer experience, and ensure brand consistency.
  • Manage and optimize product listings to ensure they are compelling, accurate, and SEO-optimized.
  • Manage copywriting and editing processes to maintain high-quality product titles, bullet points, descriptions, and back-end keywords to maximize visibility and conversion rates.
  • Ensure all product information, such as specifications, ingredients, benefits, and usage instructions, is consistent and accurate across markets.
  • Collaborate and project manage with the design/brand team to create professional and engaging product images that meet Amazon’s guidelines.
  • Develop and implement A+ Content strategies to improve product detail pages, including creating enhanced brand content (EBC), lifestyle images, comparison charts, and videos.
  • Ensure A+ content is aligned with the brand's voice, tone, and image while driving customer engagement and improving conversion rates.
  • Conduct in-depth keyword research to identify high-traffic and relevant keywords for each product category and incorporate them into listings.
  • Utilize tools like Amazon Seller Central, Helium 10, Jungle Scout, and others to monitor keyword performance, search trends, and competitor analysis.
  • Optimize product content for Amazon’s algorithm (A9) to improve organic search rankings.
  • Manage and update the brand’s Amazon storefront, ensuring it reflects the latest product launches, premium template, promotions, and seasonal campaigns.
  • Collaborate with marketing and product teams to plan and execute successful product launches on Amazon.
  • Monitor and analyze product listing performance, sales data, and customer feedback.
  • Prepare monthly and quarterly reports to track testing KPIs such as organic sales growth, conversion rates, and customer reviews, to evolve best-in-class content strategy in real time.
  • Work closely with the eCommerce, Marketing, and Design teams to align content strategy, seasonal campaigns, and promotions.

Requirements

  • 3-5 years of experience in e-commerce content management, preferably within the beauty/skincare industry and/or on Amazon.
  • Bachelor’s degree in Business, Marketing, or a related field is preferred.
  • Strong knowledge of Amazon Seller Central, Vendor Central, and Amazon Marketing Services (AMS).
  • Expertise in Amazon SEO, including keyword research, A/B testing, and A9 algorithm optimization.
  • Experience with Amazon Ads (PPC) and other Amazon marketing tools.
  • Creative mindset with a focus on delivering high-quality, engaging content.
  • Excellent problem-solving abilities and a proactive mindset.
  • Excellent written and verbal communication skills with keen attention to detail.
  • Strong project management skills and the ability to work effectively across cross-functional teams.
  • Ability to analyze data and make data-driven decisions.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
e-commerce content managementAmazon SEOkeyword researchA/B testingA9 algorithm optimizationAmazon Adsdata analysiscopywritingcontent optimizationproduct listing management
Soft Skills
problem-solvingproactive mindsetwritten communicationverbal communicationattention to detailproject managementcollaborationcreativitycustomer engagementdata-driven decision making
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketing