Deliver insights into customer acquisition channels, conversion drivers, and first-purchase behavior.
Track retention metrics such as repeat purchase rate, churn, and customer lifetime value (CLV).
Identify opportunities to improve acquisition efficiency and strengthen loyalty programs.
Analyze customer behavior, channel dynamics, and performance drivers across the DTC business.
Identify risks, opportunities, and growth levers, shaping weekly trading and leadership conversations.
Translate complex data into clear narratives that influence strategic priorities.
Partner with marketing teams to evaluate campaign performance and channel mix.
Connect marketing investments to incremental sales, guiding spend allocation and optimization.
Assess acquisition vs. retention impact of campaigns, ensuring balanced growth strategies.
Simplifying complexity and inspiring action across merchandising, marketing, operations, and customer experience.
Champion a test-and-learn culture, challenging assumptions and driving continuous improvement.
Provide insight-driven recommendations that shape DTC strategy and customer experience initiatives.
Build scalable dashboards, reporting tools, and models that empower leaders with actionable insights.
Streamline reporting processes to free up capacity for deeper strategic analysis.
Ensure acquisition and retention metrics are embedded into decision-making processes.
Serve as a trusted advisor across the DTC business, influencing stakeholders with compelling storytelling.
Mentor colleagues and elevate analytics capability, embedding data-informed decision-making across teams.
Promote a culture of curiosity and insight-driven thinking across the organization.

Requirements

5–7 years in analytics, insights, or business intelligence within retail, eCommerce, or consumer-focused industries.
Strong commercial acumen with proven ability to connect insights to financial and business outcomes.
Experience analyzing customer acquisition funnels, retention metrics, and loyalty program performance.
Proficiency in SQL, GA4, and BI platforms (Power BI or similar), with advanced Excel skills; ability to adapt quickly to new technologies.
Track record of influencing leaders and collaborating across cross-functional teams.
Strategic problem-solving skills, with the ability to connect the dots between data and business decisions.
Curiosity, creativity, and rigor in approaching challenges with a commercial lens.
Strong storytelling ability to simplify complexity, bring numbers to life, and inspire action.

Benefits

Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
Did we mention we’re a dog-friendly office?

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

analyticsbusiness intelligencecustomer acquisition analysisretention metrics analysisloyalty program performanceSQLGA4Power BIExceldata storytelling

Soft skills

commercial acumenstrategic problem-solvinginfluencing leaderscollaborationcuriositycreativityrigorsimplifying complexitymentoringinsight-driven thinking