Patterson Companies, Inc.

Marketing Manager

Patterson Companies, Inc.

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $85,500 - $113,967 per year

About the role

  • Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
  • Work closely with the Director of Private Label to identify targeted product growth opportunities
  • Develop relevant messaging and promotion offers to engage these target segments to purchase
  • Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth
  • Assist with process improvement projects to streamline current approaches
  • Understand target customer pain points and what is valued through voice of customer research
  • Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
  • Attend external networking/ learning events to ensure awareness of marketing advancements
  • Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams
  • Perform other Marketing Manager duties as assigned

Requirements

  • Bachelor’s Degree in Marketing, Communications or related field
  • At least 5 years of Marketing/Communications experience required
  • Proven ability to work with sales representatives and an understanding of the customer sales cycle
  • Knowledge of the animal health space, preferably in the production animal space
  • Understanding of the dealer, veterinary, and direct-to-producer channels
  • Proven ability to develop and execute a strategic marketing plan
  • Experience meeting project deadlines and achieving KPI goals while delivering positive ROI
  • Appreciation for and understanding of various marketing technologies e.g. marketing automation
  • Strong communication skills, both verbal and written
  • Confident, outgoing, detail-oriented self-starter
  • Curious with a drive to achieve results and develop /sharpen marketing skills
  • Ability to prioritize multiple deadlines
  • Ability to adapt quickly to shifting priorities
  • Excellent organization and project management skills
  • Ability to utilize Excel spreadsheets
  • Ability to read through large amounts of data to find trends, opportunities, pain points, etc.
  • Ability to create presentations and present to large groups of people
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingstrategic marketing plan developmentproject managementdata analysismarketing automationKPI achievementExcel proficiencycustomer segmentationprocess improvementpresentation creation
Soft Skills
strong communicationdetail-orientedself-startercuriosityresults-drivenorganizational skillsability to prioritizeadaptabilityteam collaborationnetworking
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Communications