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Marketplaces Advertising Analyst
Pattern BioscienceMarketing Analyst running data pulls and analytics for Amazon accounts. Collaborating with teams and maintaining reports and dashboards for brand performance.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Proficient in SQL for data analysis and reporting, with a strong understanding of Amazon Marketing Cloud (AMC) and the Amazon advertising ecosystem. Capable of building dashboards, maintaining data accuracy, and providing actionable insights to enhance campaign performance.
Highest-signal resume keywords
SQL Query WritingAmazon Marketing Cloud (AMC)Business Intelligence ToolsData Analysis with Python or REcommerce Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLData AnalysisDashboard CreationAudience AnalysisReporting Accuracy
Soft Skills
Attention to DetailVerbal CommunicationWritten CommunicationCuriosityProactivity
Tools & Technologies
LookerTableauPower BIQuicksight
Certifications & Qualifications
Amazon Marketing Cloud (AMC) Certification
Industry Keywords
EcommerceAdvertisingMarketplacesAmazon Advertising EcosystemRetail Brands
Tech Stack
Tools & technologiesCloudPythonSQLTableau
About the role
Key responsibilities & impact- Run regular data pulls from Amazon Marketing Cloud (AMC) for the portfolio of brand accounts
- Write and maintain SQL queries against AMC clean room data — starting with established query libraries and progressing to building your own
- Support AMC instance maintenance, audience refreshes, and routine clean room operations
- Continuously build your AMC expertise — keeping current with feature releases and best practices
- Maintain the team's daily, weekly, and monthly reports — ensuring data accuracy and timely delivery
- Build and update dashboards that track campaign performance, spend pacing, ROAS, and other key metrics
- Respond to ad-hoc data requests from the Senior Manager, the execution team, and brand partners
- Help prepare data and visuals for partner reviews and quarterly business reviews
- Support path-to-conversion analysis — how customers discover and convert across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Help identify where we are losing customers in the funnel and surface patterns to investigate
- Contribute to ideal customer profiling and audience analysis for brands
- Suggest ad efficiency improvements based on data — bid strategy, budget allocation, targeting refinement
- Support analytics for Amazon DSP campaigns — reporting, audience overlap, and incremental measurement
- Help quantify how upper-funnel DSP activity contributes to lower-funnel conversions
- Assist with new-to-brand analysis and cross-channel reporting
- Work closely with Praveen (Lead Strategist) and the offshore execution team to ensure insights are translated into action
- Partner with Usaid (Senior Manager) on partner-facing analytics and reporting cadence
- Build relationships with Brand Management, Merchandising, and SEO/Content teams as you grow into the role
Requirements
What you’ll need- 1–2 years of hands-on experience in analytics, data, or business intelligence — ideally in ecommerce, advertising, or marketplaces
- Working knowledge of SQL — comfortable writing queries with joins, aggregations, and basic optimisation
- Familiarity with Amazon Marketing Cloud (AMC) and clean room concepts — or strong willingness to certify within the first 90 days
- Understanding of the Amazon advertising ecosystem — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP at a foundational level
- Strong attention to detail with reporting and data accuracy
- Good verbal and written communication skills — able to clearly summarise findings
- Curious, proactive, and eager to learn in a fast-paced environment
- Amazon Marketing Cloud (AMC) certification (or willingness to obtain within 90 days of joining)
- Experience with BI tools (Looker, Tableau, Power BI, Quicksight)
- Exposure to Python or R for data analysis
- Experience working with retail / ecommerce brands
- Background in marketplace marketing, particularly Amazon
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development