Content Marketing Specialist
PatSnap
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
WordPress
About the role
- Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals
- Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)
- Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation
- Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals
- Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap’s content
- Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap’s reputation and brand
- Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals
- Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance
Requirements
- 2-3+ years of successful content marketing, editorial, and/or creative content experience
- Proven track record of high-impact content strategy and creation
- Experience working in global organizations or with international markets
- Experience working in B2B SaaS organizations
- Experience in technical content writing for IP or R&D audiences an advantage
- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap
- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
- Ability to think strategically and creatively in a fast paced, dynamic environment
- Tools – Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools
- Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
- Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget
- Highly organized and detail-oriented
- Experience leading a team of marketing professionals (preferably with experience managing remote teams)
- Can work EST hours and comfortable working across various time zones with global teammates
Benefits
- 5 weeks paid vacation (+ 1 day per year of service to a maximum of 30 days)
- Comprehensive benefits package for you and your dependents from day one
- RRSP Contribution Matching
- Access to mental health support
- Maternity and paternity leave
- 2 company paid volunteering days
- Life Assurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingcontent strategycontent creationtechnical content writingkeyword researchdata analysiseditorial standardscontent optimizationmultimedia content productionB2B SaaS
Soft skills
strategic thinkingcreativitycollaborationorganizationdetail-orientedself-starterleadershipmotivationadaptabilitycommunication