Patrianna

CRM Retention Specialist

Patrianna

contract

Posted on:

Location Type: Remote

Location: Remote • 🇧🇬 Bulgaria

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Job Level

Mid-LevelSenior

About the role

  • Plan, build, and schedule retention campaigns and customer journeys using CRM and marketing automation platforms like Bloomreach, or Builder.
  • Monitor customer signals such as churn risks and renewals, executing timely outreach to keep players engaged
  • Maintain pristine data hygiene, segmentation, and customer profiles for targeted retention efforts
  • Track key metrics like churn rate and engagement, preparing clear reports that drive actionable improvements
  • Collaborate with the Content & Design, Outbound(VIP), and Customer Support to align retention activities with broader campaigns
  • Troubleshoot CRM workflows and implement process enhancements to optimize performance

Requirements

  • Strong hands-on experience with CRM and marketing automation platforms—including familiarity with or ability to quickly learn tools like Bloomreach and Builder
  • Detail-oriented approach with focus on operational accuracy and process consistency
  • Data-savvy mindset with ability to interpret CRM analytics and optimize retention delivery
  • Effective communicator who works independently and cross-functionally
  • Proactive attitude for identifying opportunities to improve CRM operations
  • Drive to make real impact in a high-growth environment
Benefits
  • Equal Opportunities: We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMmarketing automationdata hygienecustomer segmentationchurn rate analysiscustomer engagementCRM analyticsprocess enhancements
Soft skills
detail-orientedoperational accuracyeffective communicationproactive attitudeindependent workcross-functional collaboration