Product Marketing Lead – GTM
Stripe
Staff Product Marketing Manager
Patreon
full-time
Posted on:
Location: California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $188,000 - $282,000 per year
Job Level
Lead
About the role
- Lead the go-to-market strategy and vision for key consumer product areas
- Partner with Product, Design, Engineering, UXR, and Data Science to shape the roadmap
- Conduct creator and fan research to uncover needs, use cases, and insights
- Craft compelling product narratives and breakthrough GTM plans
- Drive 0–1 product development and launch high-priority products to market
- Own the end-to-end product journey across the lifecycle — from ideation to adoption
- Own narrative, creative direction, and full go-to-market motion across 0–1 and scaled campaigns
Requirements
- 6+ years in product marketing at a tech company, with a track record of scaling consumer products
- Bonus if you’ve worked on creator-focused or commerce tools
- Excellent communicator, able to work with both technical and creative teams
- Proven success managing large cross-functional teams
- Experience influencing product development and strategy using quantitative and qualitative insights
- Deep product intuition and ability to surface meaningful insights and latent user needs
- A passion for helping creators and a bias toward action
- Able to meet the 2 days in office per week (Monday and Wednesday) requirement
- Willingness to answer questions about work authorization/sponsorship as part of application
