PatientPoint

Senior Manager, Customer Marketing – Engagement

PatientPoint

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office
  • Own and elevate our end-to-end customer lifecycle marketing strategy
  • Lead the development of a comprehensive customer engagement framework designed to drive retention, loyalty, product utilization and customer advocacy across healthcare provider base
  • Partner closely with Customer Success, Product, Provider Operations and Demand Marketing
  • Develop a comprehensive customer lifecycle marketing strategy aligned to retention, expansion and utilization goals
  • Design and implement segmented engagement journeys across onboarding, adoption, value realization and advocacy stages
  • Establish KPIs tied to product utilization, retention rates and expansion revenue
  • Lead development of a strategic, segmented customer communications strategy
  • Define audience segmentation strategy based on parameters such as specialty, product mix, engagement level and growth potential
  • Partner with Digital/Demand teams to leverage marketing automation and CRM tools

Requirements

  • 8+ years of experience in customer marketing, lifecycle marketing, product marketing or retention marketing (healthcare or B2B preferred)
  • Proven experience developing lifecycle engagement strategies that drive measurable retention and growth
  • Experience building customer advocacy programs
  • Expertise in marketing automation platforms and CRM systems
  • Ability to operate both strategically and tactically in a fast-paced environment
  • Exceptional cross-functional collaboration and influence skills
  • Strong executive presence and ability to communicate effectively with senior leadership
  • Bachelor’s degree in Marketing, Communications or related field
Benefits
  • Competitive compensation
  • Flexible time off to recharge
  • Hybrid work options
  • Mental and emotional wellness resources
  • 401K plan
  • Comprehensive range of modernized benefits and cultural perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer lifecycle marketingcustomer engagement frameworkaudience segmentation strategycustomer advocacy programsKPI developmentmarketing automationCRM systemsretention marketingproduct marketingB2B marketing
Soft Skills
cross-functional collaborationinfluence skillsexecutive presenceeffective communicationstrategic thinkingtactical executionadaptabilityleadershipcustomer focusteamwork