PatientPoint

Senior Marketing Manager, Healthcare Providers

PatientPoint

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline growth
  • Identify market opportunities and white space within the HCP landscape to inform campaign strategy and positioning
  • Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel
  • Build and support scalable sales and marketing collateral that can be leveraged across segments and personas
  • Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities, messaging and go-to-market strategies
  • Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption
  • Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives
  • Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution)
  • Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey
  • Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies
  • Track, measure, and report on campaign performance, pipeline impact and ROI
  • Communicate marketing strategies, plans and results clearly to Sales and cross-functional stakeholders
  • Operate with agility—adapting plans and strategies as business needs evolve

Requirements

  • 7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred
  • Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes
  • Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care
  • Strong experience partnering with Sales and building effective sales enablement materials
  • Experience supporting or leading product marketing and go-to-market initiatives, including new product launches
  • Solid understanding of digital marketing channels and how they contribute to full-funnel performance
  • Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy
  • Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting
  • Ability to identify market opportunities and translate insights into actionable marketing strategies
Benefits
  • competitive compensation
  • flexible time off to recharge
  • hybrid work options
  • mental and emotional wellness resources
  • a 401K plan
  • modernized benefits and cultural perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingstrategic marketing campaignssales enablement materialsproduct marketinggo-to-market initiativesdigital marketing channelsmarketing copywritingdata analysiscampaign performance measurementpipeline impact analysis
Soft Skills
collaborationcommunicationagilitystrategic thinkingadaptabilityinsight translationcontent strategy developmentaudience targetingoptimization strategiescross-functional teamwork