PatientPoint

Content Marketing Manager

PatientPoint

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and execute content that supports integrated marketing campaigns, with a focus on engaging healthcare provider audiences and driving demand
  • Translate campaign strategies into cohesive content plans aligned to buyer personas and stages of the buyer journey
  • Create a wide range of content, including thought leadership, blog posts, articles, case studies, sales enablement materials, email, web copy and more
  • Partner closely with segment marketing, product and sales teams to ensure content aligns with business priorities and supports pipeline growth
  • Collaborate with the broader Content Marketing Center of Excellence to scale content production and maintain consistency across the enterprise
  • Contribute to the development and evolution of buyer personas, messaging frameworks and journey-based content strategies
  • Stay closely attuned to healthcare, digital health and marketing industry trends to identify timely opportunities for relevant, POV-driven content
  • Rapidly develop content that responds to market moments, industry shifts and emerging conversations—positioning PatientPoint as a credible, differentiated voice
  • Leverage AI tools to enhance content creation efficiency, ideation, optimization and scalability while maintaining high quality standards
  • Think creatively about how content is packaged and delivered—bringing forward new formats, storytelling approaches and ways to visualize information
  • Partner with design and digital teams to bring content to life across formats and channels
  • Support content atomization efforts by repurposing larger assets into derivative content across channels
  • Ensure content is optimized for performance, incorporating SEO and digital best practices where appropriate
  • Track and analyze content performance, using insights to refine content strategies and improve engagement and conversion

Requirements

  • 5–8 years of experience in content marketing, copywriting or editorial roles, preferably within healthcare, digital health or B2B environments
  • Proven ability to develop content aligned to buyer personas and stages of the buyer journey
  • Excellent writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives
  • Demonstrated ability to develop POV-driven, thought leadership content that aligns with market trends and business priorities
  • Experience using AI tools to support content creation, ideation and optimization
  • Bachelor’s degree in Marketing, Communications, Journalism or related field
Benefits
  • Competitive compensation
  • Flexible time off to recharge
  • Hybrid work options
  • Mental and emotional wellness resources
  • A 401K plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingcopywritingeditorial skillsSEOcontent optimizationstorytellingbuyer persona developmentcontent strategycontent performance analysisthought leadership
Soft Skills
creativitycollaborationcommunicationanalytical thinkingadaptabilitystrategic thinkingattention to detailproblem-solvingtime managementwriting skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Journalism