Marketing Data Analyst II

Pathward

Marketing Data Analyst responsible for data generation and analysis to inform marketing strategies at Pathward. Building dashboards and synthesizing insights from various data sources for performance improvement.

Posted 6/15/2026full-timeRemote • Arizona, Kentucky, Missouri, Pennsylvania, South Dakota, Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $100,500 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Responsible for the generation and analysis of marketing data for the purpose of translating data into information that will be used to demonstrate insight that drives marketing performance and investment decisions.
Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investment.
Analyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms, to identify patterns, trends, opportunities, and risks.
Translates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisions.
Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs.
Develop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworks.
Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders.
Support planning and performance reviews (quarterly, annual) with data‑backed insights and recommendations.
Deliver ad hoc and deep‑dive analyses to support campaigns, lifecycle programs, and go‑to‑market initiatives.
Other duties as assigned.

Requirements

What you’ll need

Bachelor's degree or equivalent education and work experience.
Typically, 3+ years with bachelor's or equivalent.
Strong analytical thinking with ability to turn data into clear, actionable insights.
Experience building dashboards and data visualizations for business stakeholders.
Ability to synthesize multiple data sources into a cohesive performance narrative.
Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI.
Excellent communication skills, with ability to present to senior leadership and translate technical insight into business language.
Expanded understanding of marketing funnel, channel performance, and KPI relationships. Works across multiple data sources to analyze performance and identify patterns, trends, and anomalies.

Benefits

Comp & perks

health insurance
401(k) retirement benefits
life insurance
disability benefits
paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisdashboard buildingdata visualizationattribution analysisfunnel analysiscampaign performance measurementdata quality assurancemarketing performance analysisdata synthesisKPI analysis

Soft Skills

analytical thinkingcommunication skillspresentation skillscollaborationproblem-solvingstrategic thinkinginsight generationstakeholder engagementadaptabilityattention to detail