Head of Marketing

Pathos

Head of Marketing growing The Path, an AI mental-health company, through social, PR, partnerships, and creator campaigns. Driving signups and weekly active users while building the marketing function.

Posted 8/6/2026full-timeSan Francisco • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving organic user growth and audience engagement through innovative content strategies across multiple platforms. Proven ability to collaborate with cross-functional teams while managing marketing budgets and executing high-volume content production.

Highest-signal resume keywords

Organic User GrowthContent CreationAudience EngagementCollaboration with Clinical TeamsRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent StrategyData Attribution TrackingExperimentationAudience BuildingViral MarketingSocial Media ManagementInfluencer PartnershipsEvent CoordinationDigital Therapeutics

Soft Skills

InventivenessJudgmentCollaborationPrioritizationCommunication

Tools & Technologies

TikTokInstagramXYouTubePodcast Platforms

Industry Keywords

HealthWellnessRegulated ClaimsConsumer ProductCreator Brand

About the role

Key responsibilities & impact

Own the full attention surface across organic social, podcasts, press, events, celebrity and brand partnerships, and creator deals
Drive sustained growth in signups and Weekly Active Users
Establish The Path's presence across TikTok, Instagram, X, YouTube, and other strategic channels
Create high-volume, creative, constantly iterating content and run experiments
Orchestrate podcast appearances, press moments, events, celebrity amplification, and partner campaigns
Define and position the "purpose-built AI therapy" category against general chatbots and traditional therapy
Ensure The Path appears as an outcome-focused industry leader across channels and touchpoints
Start as a hands-on individual contributor, then hire and manage creators, editors, and agencies as channels scale
Own the marketing budget and roadmap
Collaborate with founders, engineering, clinical, and regulatory reviewers
Track attribution from attention to signup to retained user

Requirements

What you’ll need

Proven experience personally building large audiences or driving large-scale organic user growth for a consumer product, creator brand, or major platform
Strong understanding of what makes content spread and what makes coverage happen
Relentlessly inventive with strong copywriting, hooks, formats, and cultural moments
Ability to produce content at volume and iterate through experiments
Judgment in regulated claims and ability to work with clinical and regulatory reviewers on every claim
Experience in health, wellness, or another regulated space is a strong plus
Hands-on execution across organic social, influencer and celebrity partnerships, PR, events, and lifecycle
Ability to form hypotheses, instrument experiments, test rigorously, and track attribution from attention to signup to retained user
Ability to work closely with founders, engineering, and clinical teams
Ability to prioritize signups and Weekly Active Users over vanity metrics
Experience with viral organic growth, mental health/wellness/digital therapeutics, celebrity talent, or major brand partners is a plus
Able to work in the office three days per week
Currently eligible to work in the US

Benefits

Comp & perks

Experiment budget
Access to engineering resources for high-impact work