Pathfind

Paid Media Manager

Pathfind

full-time

Posted on:

Location Type: Remote

Location: Florida • Illinois • United States

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Salary

💰 $67,000 - $79,000 per year

About the role

  • Oversee the development and execution of comprehensive, omni-channel media strategies aligned to client business objectives and broader marketing goals.
  • Lead planning, execution, and optimization of media campaigns across traditional (TV, radio, print, OOH) and digital (paid search, paid social, programmatic, CTV, partnerships) channels.
  • Ensure media strategies are integrated into a cohesive, unified approach that delivers consistent messaging and measurable impact.
  • Collaborate cross-functionally with Account Services, Strategy, Creative, and Partnerships to define channel roles, success metrics, and budget allocation.
  • Own omni-channel media performance focused on measurable, data-driven outcomes tied to ROI and business growth.
  • Design and implement performance measurement systems, including goals, KPIs, benchmarks, and reporting expectations.
  • Leverage data analytics to identify trends, insights, and optimization opportunities across campaigns and channels.
  • Guide teams in continuous testing and learning (creative, audience targeting, channels, landing pages) to improve efficiency and effectiveness.
  • Oversee media budgets, estimates, contracts, and scopes of work to ensure programs are delivered on time and within approved budgets.
  • Present media strategies, performance insights, and recommendations clearly and confidently to clients and internal stakeholders.

Requirements

  • Bachelor’s Degree in Marketing, Advertising, Business, or a related field (or equivalent professional experience).
  • 2+ years of management experience.
  • 5+ years of paid media experience in a professional services environment preferred.
  • Agency experience strongly preferred, particularly in fast-paced, production-heavy or client-service–oriented settings.
  • Working experience with marketing tools and systems such as: CRM and marketing automation platforms (HubSpot strongly preferred).
  • Presentation and design tools (e.g., PowerPoint, Figma, Canva).
  • Project management or workflow tools (Kantata/Mavenlink strongly preferred).
  • Comfort learning new systems and tools in a fast-paced environment.
Benefits
  • We've built a total rewards philosophy around flexibility, performance, and long-term well-being.
  • Our team enjoys the freedom to work remotely.
  • Generous time off (with employees averaging over six weeks annually).
  • Opportunities to connect through our annual Summits.
  • We cover a significant share of benefit costs.
  • Contribute to your HSA.
  • Offer a 401(k) with automatic employer contributions (no employee contribution required).
  • Quarterly bonus and profit-sharing programs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategymedia campaign executiondata analyticsperformance measurementKPI developmentbudget managementROI analysisaudience targetingoptimizationtesting and learning
Soft Skills
collaborationcommunicationleadershippresentation skillscross-functional teamworkproblem-solvingadaptabilityclient service orientationstrategic thinkingtime management