Paid Media Manager
Pathfind
full-time
Posted on:
Location Type: Hybrid
Location: Mishawaka • Florida • Illinois • United States
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Salary
💰 $67,000 - $79,000 per year
About the role
- Oversee the development and execution of comprehensive, omni-channel media strategies aligned to client business objectives and broader marketing goals.
- Lead planning, execution, and optimization of media campaigns across traditional (TV, radio, print, OOH) and digital (paid search, paid social, programmatic, CTV, partnerships) channels.
- Ensure media strategies are integrated into a cohesive, unified approach that delivers consistent messaging and measurable impact.
- Collaborate cross-functionally with Account Services, Strategy, Creative, and Partnerships to define channel roles, success metrics, and budget allocation.
- Champion innovative approaches to solve performance challenges and unlock growth opportunities for clients.
- Own omni-channel media performance with a focus on measurable, data-driven outcomes tied to ROI and business growth.
- Design and implement performance measurement systems, including goals, KPIs, benchmarks, and reporting expectations.
- Leverage data analytics to identify trends, insights, and optimization opportunities across campaigns and channels.
- Guide teams in continuous testing and learning (creative, audience targeting, channels, landing pages) to improve efficiency and effectiveness.
- Introduce and evolve tools, platforms, and processes that enhance monitoring, reporting, and optimization.
- Oversee media budgets, estimates, contracts, and scopes of work to ensure programs are delivered on time and within approved budgets.
- Partner with Account Services and the Group Director of Channel Marketing to manage vendor relationships and financial controls.
- Monitor media spend and ensure financial accuracy, including invoice review, reconciliation, and adherence to client approvals.
- Support forecasting and resource planning related to media initiatives.
- Present media strategies, performance insights, and recommendations clearly and confidently to clients and internal stakeholders.
- Serve as a trusted media advisor to clients, balancing strategic vision with practical execution.
- Contribute to new business development, including media strategy development and pitch participation.
- Represent Pathfinders professionally in written, verbal, and in-person engagements.
- Mentor and develop the Client Engagement team, setting clear expectations and accountability to performance standards.
- Collaborate with leadership to define strategic priorities and team goals.
Requirements
- Bachelor’s Degree in Marketing, Advertising, Business, or a related field (or equivalent professional experience)
- 2+ years of management experience
- 5+ years of paid media experience in a professional services environment preferred
- Agency experience strongly preferred, particularly in fast-paced, production-heavy or client-service–oriented settings
- Working experience with marketing tools and systems such as: CRM and marketing automation platforms (HubSpot strongly preferred)
- Presentation and design tools (e.g., PowerPoint, Figma, Canva)
- Project management or workflow tools (Kantata/Mavenlink strongly preferred)
Benefits
- generous time off (with employees averaging over six weeks annually)
- cover a significant share of benefit costs
- contribute to your HSA
- offer a 401(k) with automatic employer contributions (no employee contribution required)
- quarterly bonus
- profit-sharing programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media strategymedia campaign executiondata analyticsperformance measurementKPI developmentbudget managementvendor managementforecastingresource planningclient engagement
Soft Skills
leadershipcollaborationcommunicationmentoringstrategic visionproblem-solvinginnovationpresentation skillsaccountabilitycross-functional teamwork