Manager – Biopharma Marketing
PathAI
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
Visit company websiteExplore more
Job Level
About the role
- Lead end-to-end launches for biopharma products and services in partnership with Product and Business Development, including positioning, messaging, and go-to-market rollout plans
- Own external messaging and campaign calendars, ensuring consistent execution across web, social, PR, sales enablement, and event-related touchpoints
- Own development of product marketing collateral, including content creation, creative direction, and final deliverables across digital, sales, partner, and event assets
- Support the planning and execution of industry conferences, owning tactical execution for Tier 1 conferences including registration, event planning, cross-functional coordination, and assets Including supporting follow-up campaigns, social media calendar around conferences and biopharma engagement strategy with business development team
- Partner with the marketing team on channel strategy, investment decisions, and performance measurement, contributing to annual marketing objectives, tactics, and budgets for product and service focus areas
Requirements
- 2-5+ years of experience in product marketing with experience in brand management or digital marketing in the healthcare field;
- Proven ability to craft engaging content across diverse customer segments.
- Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content.
- An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature.
- Strong communication skills and the ability to have a confident presence with internal and external stakeholders.
- Demonstrated experience in cross-functional collaboration and managing internal and agency relationships, including brief development and creative evaluation
Benefits
- Equal opportunity employer dedicated to creating a workplace that is free of harassment and discrimination
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingbrand managementdigital marketingcontent creationcreative directionevent planningcampaign managementperformance measurementtactical executioncollateral development
Soft Skills
strong writing skillscommunication skillscross-functional collaborationstakeholder managementcreative evaluationengaging content craftingsimplifying complex conceptsconfident presenceorganizational skillsinterpersonal skills