Lead Brand Designer

Patch

Lead Brand Designer owning Patch’s visual identity and creative output. Designing climate-action software storytelling across web, campaigns, editorial, sales, video, and events.

Posted 8/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $175,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading brand design initiatives, evolving visual identity systems, and managing cross-functional collaborations. Proficient in creating diverse design assets across digital, print, and motion formats while effectively directing external partners and agencies.

Highest-signal resume keywords

Senior Brand Designer ExperienceVisual Identity System OwnershipProficiency With FigmaAgency Collaboration ExperienceStrong Writing And Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DesignVisual Identity DevelopmentWeb DesignPrint DesignMotion DesignEditorial DesignPresentation DesignEvent DesignDigital Campaign DesignVideo Art Direction

Soft Skills

Decisive ApproachPragmatic Problem SolvingCollaborationCommunication

Industry Keywords

B2BHigh-Growth CompanyDesign AgencyClimate Solutions

About the role

Key responsibilities & impact

Own and evolve Patch's visual identity system and set the brand standard for external assets
Lead website design for new pages, campaigns, and refreshes with marketing and sales
Design flagship reports, whitepapers, and long-form editorial
Design sales narrative decks, pitch templates, and GTM collateral
Design digital and campaign surfaces including ads, social, landing pages, email, and campaign systems
Design events, dinners, print, signage, and swag
Brief, art-direct, and produce motion and video content for launches, campaigns, and social
Build and manage specialist contractors and agencies; write briefs, run reviews, and own the design budget and pace
Partner with the CEO and Marketing, Product, and Sales leadership to translate strategy into design

Requirements

What you’ll need

8+ years of experience as a senior brand designer
Experience in-house at a high-growth B2B or category-defining company
Experience at or working closely with a top design agency
Portfolio demonstrating distinctive, sharp work across web, print, motion, and IRL
Experience owning and evolving a visual identity system end-to-end as a company scaled
Fluency across web, editorial, presentation, event, video, motion, and digital formats
Ability to direct specialists and external partners
Experience briefing agencies and art-directing video
Decisive and pragmatic approach to balancing craft and speed
Strong writing and communication skills
Motivation to work on climate or other consequential problems
Proficiency with Figma
Must be authorized to work in the US
Ability and interest to work from the San Francisco office at least 3 days a week

Benefits

Comp & perks

Meaningful equity
Insurance eligibility for full-time employees
Annual global offsites for strategy and team bonding
Unlimited vacation
Generous parental leave
Monthly wellness stipend (mental and physical)