Senior Event Marketing Lead

Patch

Senior Event Marketing Lead designing unforgettable in-person and virtual experiences. Boosting Patch's brand presence in the climate action dialogue.

Posted 6/19/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $140,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end experience event strategy and annual calendar, aligning flagship Patch-produced events, executive roundtables, and major industry conferences with pipeline goals and brand priorities.
Drive revenue and customer retention by designing targeted engagements for sustainability executives, partnering closely with Sales on pre- and post-event outreach to maximize ROI.
Lead creative concepting and production across all formats, ensuring every touchpoint reflects Patch’s brand traits and resonates with current industry conversations.
Amplify Patch’s market presence by securing high-impact speaking opportunities for executives and bringing customer stories to life through curated live and virtual moments.
Manage full-cycle operations, including multi-million dollar budget management, vendor negotiations, onsite execution, and staffing, while maintaining an exceptionally high bar for detail.
Direct cross-functional teams (Product Marketing, Comms, Design) to ensure cohesive messaging, seamless execution, and that every experience advances our narrative.
Extend event impact by planning for key post-event deliverables—such as video, photography, and recap artifacts—that fuel social and content channels long after the event concludes.
Build scalable experience playbooks and operational processes to ensure efficiency and consistency as our events program grows.
Measure success rigorously, tracking engagement quality, pipeline attribution, and cost efficiency to inform future strategic trade-offs.

Requirements

What you’ll need

6–8+ years in B2B experiential or events marketing, ideally in SaaS, climate, technology, or enterprise, focused on driving pipeline and building brand
Hands-on expertise designing and executing both in-person and virtual experiences
A history of creating experiences that deliver real business outcomes and generate pipeline, not just beautifully produced events
A balance of creative vision and rigorous operational discipline
A builder mindset with experience testing and incorporating AI into your daily workflows
Comfort working with senior executives and influencing cross-functional stakeholders
A proactive, scrappy, and deeply collaborative working style, with a desire to build something category-defining
Passion for climate action and a belief in the power of experience to change perspectives

Benefits

Comp & perks

Competitive salary and meaningful equity
Onsite culture in San Francisco with annual offsites for deep strategy and team bonding
Unlimited vacation and generous parental leave
Monthly wellness stipend (mental and physical)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B experiential marketingevents marketingbudget managementvendor negotiationsevent productionpipeline attributionAI integrationin-person experiencesvirtual experiencescreative concepting

Soft Skills

collaborationinfluencing stakeholdersoperational disciplinecreative visionproactive mindsetscrappy working styleteam leadershipcustomer engagementdetail orientationstrategic thinking