B2B GTM, Growth Marketer

Passion.io

B2B GTM and Growth Marketer with AI-first focus in a global remote team. Driving growth through innovative go-to-market strategies and direct access to business leaders.

Posted 7/11/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

B2B and SMB go-to-market end to end: who we target, how we reach them, how we win.
Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). Matt closes. The gap is access, not closing.
Matt's platform: his personal brand and speaker placement, building "How to AI for business owners".
Positioning and ICP messaging that make YouAI the obvious choice.
The whole GTM built as AI and agentic systems, not manual labour.

Requirements

What you’ll need

A B2B GTM operator who gets into rooms with hard-to-reach buyers. If you can't reach the CEO, you reach the assistant and get on the calendar. You love sales, people, and funnels.
SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. Sales-literate, not just brand.
A strategic builder: playbooks over decks. You place bets, prioritise hard, and follow through.
AI-native. You build an agentic team around yourself so one operator delivers like a whole team.
A direct-response brand instinct, comfortable ghostwriting and reaching as the founder.
Someone who complements a visionary CEO with focus, structure, and execution.

Benefits

Comp & perks

Own and scale our 8-figure business into SMB B2B, AI-first and fully backed.
Profit share and equity. We're building a $30m business with 30 people.
Fully remote. The team already spans 14 countries.
Equipment and vacation covered.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SalesSMB ExperienceContract NegotiationBuyer Journey ManagementOutbound Sales Techniques

Soft Skills

Relationship BuildingStrategic ThinkingExecution FocusCommunication Skills