passbolt

Product Marketing Manager

passbolt

full-time

Posted on:

Location Type: Hybrid

Location: Belvaux • 🇱🇺 Luxembourg

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Job Level

Junior

Tech Stack

Open Source

About the role

  • Manage the content marketing calendar, ensuring delivery of blogs, social media posts, webinars, product videos, and other brand materials.
  • Manage company social media platforms.
  • Engage with the community and establish strategic partnerships.
  • Create marketing materials tied to product updates in coordination with the Product team.
  • Define and maintain positioning and messaging frameworks.
  • Translate technical features into business benefits and maintain product-related pages.
  • Create landing page content for performance marketing campaigns.
  • Build and maintain feature pages organized around pain points and business benefits.
  • Create field marketing and sales enablement materials.
  • Develop and maintain content applying existing SEO and GEO guidelines.
  • Provide regular reports and insights on content strategy performance.
  • Ensure compliance with GDPR and handle personal data with proper consent.

Requirements

  • 1 to 5 years of experience in creating high-quality B2B marketing content.
  • Proven track record in inbound marketing, product marketing, and top-of-the-funnel campaign management.
  • Demonstrated success in driving traffic and boosting engagement through digital media, influencer partnerships, and SEO.
  • Experience working in the tech industry.
  • Experience in the Open Source and/or Security industry would be a plus.
  • Strong technical understanding of Passbolt’s product and capabilities.
  • Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, SEMrush).
  • Experience with generative AI tools & prompt engineering for content creation.
  • Solid understanding of SEO best practices, keyword research, and on-page/off-page optimizations.
  • Excellent communication and presentation skills with confident copywriting, social media, or voice over skills in English.
  • Ability to adapt to different styles of information dissemination and learn quickly.
Benefits
  • 26 days of paid holidays / year
  • Equity for everyone.
  • Professional development through paid training of all types.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketing content creationinbound marketingproduct marketingcampaign managementSEO best practiceskeyword researchon-page optimizationoff-page optimizationcontent performance analysisprompt engineering
Soft skills
communication skillspresentation skillscopywritingadaptabilitycommunity engagementstrategic partnership developmentcontent strategylearning agility