Pass the Keys

Growth Marketing Manager

Pass the Keys

full-time

Posted on:

Location Type: Hybrid

Location: Barbican • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Own end-to-end delivery of national marketing campaigns (monthly/quarterly).
  • Ensure campaigns align across national, regional, and franchise/local marketing.
  • Report regularly on performance and optimise campaigns for lead generation and visibility.
  • Turn strategy into clear execution plans with timelines, content, assets, and KPIs.
  • Coordinate all channels: Website, Content, Social, Email, PR, Paid ads (through agency partners)
  • Act as the primary contact for all marketing agencies, ensuring aligned output: SEO/content/social agency, PR agency, PPC/paid ads partners.
  • Writing clear and structured briefs.
  • Sharing campaign plans, timelines, and KPIs.
  • Holding agencies accountable to deadlines, quality, and reporting standards.
  • Ensuring smooth integration of agency deliverables into Pass the Keys’ ecosystem.
  • Own and manage the integrated content calendar (blogs, social, email, PR, website).
  • Work closely with internal team members to ensure flawless delivery.
  • Maintain brand voice and visual consistency across all channels.
  • Ensure all campaign assets are produced, approved, and scheduled on time.
  • Support and enable 50+ franchise partners across the UK: Manage and prioritise franchise marketing requests.
  • Develop and roll out franchise marketing toolkits and playbooks.
  • Lead local social pacts, messaging packs, and content activation.
  • Support optimisation of local listings (Google Business, social pages).
  • Collect and manage local assets: Testimonials, Photos, Case studies, Success stories.
  • Ensure franchises follow brand-standard marketing best practice.
  • Work cross-functionally to ensure performance and accuracy: Brief and update website content, landing pages, guides, and blogs.
  • Optimise on-site content and funnels for conversion.
  • Support email marketing campaigns and segmented CRM journeys.
  • Maintain dashboards, analytics, and reporting cadence.
  • Deliver insights and recommendations based on data

Requirements

  • 5+ years in marketing, digital execution, campaign management, or similar.
  • Proven experience running multi-channel campaigns end-to-end.
  • Ability to coordinate agencies and internal stakeholders.
  • Strong project management, organisation, and prioritisation skills.
  • Comfortable working across social, content, email, basic SEO, and analytics.
  • Excellent written, verbal, and briefing communication skills.
  • Ability to turn marketing strategy into actionable plans and measurable deliverables.
  • **Desirable**
  • Experience in a franchise, multi-location, real estate, or property services environment.
  • Experience managing PR, PPC, or SEO agencies.
  • Experience with CMS platforms, content calendars, CRM systems, and marketing automation tools.
  • Familiarity with web performance metrics, dashboards, and analytics.
  • A background in property, hospitality, SaaS, or service-based industries
Benefits
  • A Global Vision: Join an ambitious company aspiring to be the global leader in short-let and holiday-let property management.
  • A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do.
  • Autonomy & Independence: We manage by results, not input. No micromanagement—just accountability and impact.
  • Professional Growth Opportunities: We encourage responsibility and development, allowing you to expand your skills as much as you can handle.
  • Flexible Work Arrangements: We understand the importance of work-life balance and support flexible scheduling where possible.
  • Competitive Salary: While there may be places that pay more, we offer competitive wages with strong career progression opportunities.
  • A Great Team: Work alongside inspiring colleagues in a supportive and collaborative environment.
  • Hybrid Work Model: For London-based employees, we require a minimum of three days in the office—currently Monday, Tuesday, and Thursday. Please note, occasional weekend work may be required to meet operational demand.
  • **UK-Specific Benefits:**
  • 22 days of holiday plus an extra day off for your birthday.
  • Pension scheme with salary sacrifice, matching contributions up to 7%.
  • Enhanced maternity pay—up to 90% of salary for six months.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementdigital executionmulti-channel campaignsSEOanalyticsemail marketingcontent optimisationproject managementlead generationKPI reporting
Soft skills
organisationprioritisationcommunicationcollaborationaccountabilitystrategic planningexecutionbriefingstakeholder managementadaptability