Pass the Keys

Growth Marketing

• Own end-to-end delivery of national marketing campaigns (monthly/quarterly).
• Ensure campaigns align across national, regional, and franchise/local marketing.
• Report regularly on performance and optimise campaigns for lead generation and visibility.
• Turn strategy into clear execution plans with timelines, content, assets, and KPIs.
• Coordinate all channels: Website, Content, Social, Email, PR, Paid ads (through agency partners)
• Act as the primary contact for all marketing agencies, ensuring aligned output: SEO/content/social agency, PR agency, PPC/paid ads partners.
• Writing clear and structured briefs.
• Sharing campaign plans, timelines, and KPIs.
• Holding agencies accountable to deadlines, quality, and reporting standards.
• Ensuring smooth integration of agency deliverables into Pass the Keys’ ecosystem.
• Own and manage the integrated content calendar (blogs, social, email, PR, website).
• Work closely with internal team members to ensure flawless delivery.
• Maintain brand voice and visual consistency across all channels.
• Ensure all campaign assets are produced, approved, and scheduled on time.
• Support and enable 50+ franchise partners across the UK: Manage and prioritise franchise marketing requests.
• Develop and roll out franchise marketing toolkits and playbooks.
• Lead local social pacts, messaging packs, and content activation.
• Support optimisation of local listings (Google Business, social pages).
• Collect and manage local assets: Testimonials, Photos, Case studies, Success stories.
• Ensure franchises follow brand-standard marketing best practice.
• Work cross-functionally to ensure performance and accuracy: Brief and update website content, landing pages, guides, and blogs.
• Optimise on-site content and funnels for conversion.
• Support email marketing campaigns and segmented CRM journeys.
• Maintain dashboards, analytics, and reporting cadence.
• Deliver insights and recommendations based on data

Growth Marketing Manager