Paschoalotto

Traffic and Performance Analyst – Marketing

Paschoalotto

full-time

Posted on:

Location Type: Hybrid

Location: Bauru • Brasil

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About the role

  • Plan, set up, launch and optimize paid media campaigns (Google Ads, Meta Ads, TikTok Ads and other channels).
  • Define objectives, KPIs and performance targets by campaign, channel and city.
  • Ensure strategic audience targeting and efficient use of budget.
  • Run continuous A/B tests (creatives, copy, audiences, landing pages and formats).
  • Analyze seasonality, economic context and user behavior to inform strategic adjustments.
  • Build, maintain and evolve performance, funnel, conversion and journey dashboards.
  • Be proficient with GA4, analyzing events, conversions, funnels and user behavior.
  • Work on tagging and measurement of events and conversions, ensuring reliable data across the user journey.
  • Use Google Tag Manager (GTM) for creating, validating and maintaining tags.
  • Identify measurement gaps, inconsistencies and opportunities to improve tracking.
  • Ensure governance, quality and reliability of the data used in analyses.

Requirements

  • Proven experience with paid media (Google Ads, Meta Ads, TikTok Ads).
  • Proficiency in GA4 and analysis of performance and behavioral data.
  • Experience with Google Tag Manager (GTM) and structuring events and conversions.
  • Strong analytical skills and the ability to read funnels and user journeys.
  • Experience with dashboards and data visualization tools (Looker Studio, Power BI or similar).
  • Knowledge of A/B testing, CRO and conversion optimization.
  • Knowledge of organic traffic acquisition sources (SEO, organic search, organic social, referral and other unpaid channels).
  • Experience working in environments with multiple products and audiences.
  • Close collaboration with product and technology teams.
  • Experience in performance- and data-driven environments.
Benefits
  • Meal allowance
  • Benefits club: An exclusive benefits club for our Paschoalovers, providing access to discounts at various partner establishments
  • Star Bem: Online therapy platform offering 4 free sessions per month for Paschoalovers
  • TotalPass: Wellness platform with discounted access to gyms and fitness activities
  • Day off: All employees are entitled to a day off on their birthday
  • Parental leave: 6 months of maternity leave and 20 days of paternity leave
  • Sesc: Free access to the leisure activities offered by the club for employees' dependents
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta AdsTikTok AdsGA4Google Tag ManagerA/B testingCROdata visualizationLooker StudioPower BI
Soft Skills
analytical skillscollaborationstrategic thinkingbudget managementperformance analysisuser behavior analysisdata governancequality assurance