Digital Marketing Manager
PartsBase Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design, build, and optimize integrated email marketing campaigns targeting our B2B audience.
- Manage social media marketing and content initiatives across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts tailored to PartsBase’s audience.
- Execute paid media campaigns that deliver measurable ROI and contribute to lead generation goals.
- Utilize marketing automation platforms such as HubSpot, Mailchimp, and Marketo to nurture prospects and increase conversions.
- Segment target audiences within our CRM and deploy personalized campaigns using A/B testing and data analytics tools like Optimizly and Hotjar.
- Oversee social media automation tools including MeetAlfred to streamline outreach and engagement.
- Collaborate closely with sales, product, and leadership teams to align marketing campaigns with business objectives and growth targets.
- Manage project timelines, coordinate cross-functional collaboration, and effectively communicate progress to stakeholders.
Requirements
- Minimum 5 years of experience in digital marketing with a focus on email marketing, social media marketing, content marketing, and paid media execution.
- Hands-on expertise with marketing automation platforms such as HubSpot, Mailchimp, or Marketo.
- Proficient in CRM segmentation and A/B testing tools such as Optimzily, Hotjar, or equivalents.
- Skilled in social media management and automation tools including MeetAlfred.
- Strong analytical skills with a data-driven approach to optimize campaigns.
- Experience applying T-shaped marketing skills with broad knowledge across channels and deep expertise in core areas.
- Exceptional communication, project management, and stakeholder engagement capabilities.
- Strategic thinker with adaptability and ability to work independently in a fast-paced environment.
Benefits
- Team-focused culture
- Celebrating each other's successes
- Inclusive work environment
- Work remotely from anywhere
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingsocial media marketingcontent marketingpaid media executionCRM segmentationA/B testingdata analyticsdigital marketingT-shaped marketing skillscampaign optimization
Soft skills
analytical skillscommunicationproject managementstakeholder engagementstrategic thinkingadaptabilityindependencecollaborationcross-functional coordinationleadership