Integrated Marketing Manager
Parts Town
full-time
Posted on:
Location Type: Hybrid
Location: Fort Wayne • 🇺🇸 United States
Visit company websiteSalary
💰 $87,461 - $117,024 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Develop and execute marketing efforts across all channels both digital and offline for our Institutions business unit
- End to end execution of events, both in-person and virtual, including development of presentation (PowerPoint) materials, pre- and post-event promotions, reporting/ROI and coordination of swag, booth properties, etc.
- Build and manage the digital experience for Institutions customers online and across various channels including social, email, content marketing, etc.
- Work closely with sales leaders and business development partners to create effective programs and campaigns
- Oversee the marketing communications editing and approval process of creative requests to ensure high-quality standards and brand alignment
- Closely manage deadlines and tightly monitor budgets across all marketing channels
- Monitor and analyze the performance of marketing campaigns and tactics, providing regular reports on key metrics
Requirements
- 6+ years of integrated marketing experience that skews digital – bonus points for B2B marketing experience
- Self-starter who thrives in a fast-paced environment
- Ability to dive in independently and figure things out without supervision
- Ability to shape the big picture while executing on day-to-day tasks
- Ability to navigate the gray areas with curiosity and drive for results
- Understanding how to manage time in a meeting/call-intensive environment
- Willing and able to travel a few times a year to tradeshows, meetings (internal and/or customer) and events
- Impeccable interpersonal, communication, organization and project management skills
- Ability to collaborate cross-functionally and remotely with key stakeholders across the business
- Knowledge of managing digital campaigns and understanding customer lifecycle management (Bonus if you have Salesforce Service and / or Marketing Cloud experience)
- Attention to detail
Benefits
- Hybrid Work schedule
- Team member appreciation events and recognition programs
- Volunteer opportunities
- Monthly IT stipend
- Casual dress code
- On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses
- Health insurance
- 401k/401k match
- Employee assistance programs
- Time away
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingdigital marketingB2B marketingevent executioncampaign performance analysiscustomer lifecycle managementpresentation developmentbudget managementreportingcontent marketing
Soft skills
self-startertime managementinterpersonal skillscommunication skillsorganizational skillsproject managementcollaborationcuriositydrive for resultsability to navigate ambiguity