Director – Product Marketing

Partly

Director of Product Marketing responsible for launching and establishing a marketing function for a global parts platform. Focusing on B2B strategies, customer insights, and collaborative initiatives across teams.

Posted 5/22/2026full-timeRemote • Texas • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Ruby on Rails

About the role

Key responsibilities & impact

Own Partly’s product marketing function across core rails, products, and key ICPs
Define segmentation, personas, use cases, and buyer journeys across enterprise demand generators and rails users
Translate company strategy and product roadmap into clear GTM definitions that sales, expansion, and growth teams can actually use
Clarify what each product or rail is, who it is for, what problem it solves, and how it creates value
Own and evolve Partly’s value framework across:
Selection
Convenience
Information
Value
Auditability
Define how each dimension shows up by product, segment, and customer type
Build value narratives, proof points, ROI logic, and outcome stories grounded in real customer evidence
Work with Ops, CS, and commercial teams to turn operational outcomes into defensible customer proof
Build and maintain the core assets that sales and expansion teams need:
narrative decks
one-pagers
use-case materials
launch toolkits
case studies
value proof
Reduce bespoke sales storytelling by standardising what “good” looks like
Help ensure enterprise conversations start with clarity, not re-education
Own launch readiness from a market perspective
Ensure launches are externally coherent, internally understood, and commercially usable
Work with Product to convert technical capability into buyer-relevant language without over-promising
Support product rollouts across new markets, new segments, and new rails
Act as the connective tissue between Product, Marketing, Sales, and Strategy
Bring customer, buyer, and market insight back into proposition design and roadmap discussions
Help shape pricing, packaging, and proposition logic in partnership with leadership
Establish the first durable product marketing operating rhythm for the business

Requirements

What you’ll need

Experience in senior product marketing roles in complex B2B SaaS, infrastructure, platform, or marketplace businesses
Track record translating multi-product or multi-stakeholder platforms into clear, commercially effective GTM narratives
Experience building ICPs, segmentation, positioning, launches, and sales enablement in growing organisations
Strong partnership with Product and Engineering teams
Experience supporting enterprise or long-cycle sales motions

Benefits

Comp & perks

Healthy, Catered Lunches - Enjoy fresh, healthy lunches every workday in our Auckland, Christchurch, London and San Francisco offices. With no meal prep needed, you can eat, connect, and refuel with your team. (And yes, snacks and drinks are always on hand.)
Healthy Body, Healthy Mind - We care about performing at our peak. Every team member gets a $1,500 annual wellness allowance (or local equivalent) on a Partly-branded card. Use it on things such gym memberships, rock climbing, physio, massage, GP visits, prescriptions; anything that you or your family, need!
Family Comes First - Primary caregivers receive 3 months of fully paid parental leave, plus a flexible return-to-work (four days on full pay for your first three months back).
Getting Here Is On Us - If you commute to a Partly office or co-working space, choose from a paid 24/7 car park or commute allowance. One less thing to think about!
Workspaces That Inspire - Our brand new, architecturally designed offices are built for collaboration and creativity, with great coffee, social spaces, and some of the best cafes a few steps away.
Office-First with Flexibility - In cities where we have an office (Christchurch, Auckland, London, San Francisco), we default there every day. This let's us move faster, make better decisions and build strong relationships. We also operate with a very high trust environment, so you can manage your time around your life, and flex your schedule to get your best work done.
We Celebrate Together - From weekly happy hours and monthly lunches to quarterly season openers and an annual global offsite, we make time to connect, celebrate, and have fun as one team.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingGTM strategysegmentationbuyer journeyssales enablementvalue frameworkROI logicnarrative developmentcase studieslaunch readiness

Soft Skills

collaborationcommunicationstrategic thinkingcustomer insightstorytellingproblem-solvingleadershiporganizational skillsadaptabilitypartnership