Particle Health

Director of Marketing

Particle Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $180,000 - $200,000 per year

Job Level

Lead

Tech Stack

SQL

About the role

  • Build and own demand-generation programs that consistently produce qualified MQLs and SQLs.
  • Design and execute multi-channel campaigns across paid search, social, email, and landing pages.
  • Partner with RevOps & Sales and Finance Leadership to align pipeline targets, improve lead quality, and measure funnel performance.
  • Implement data-driven experimentation and testing to optimize conversion across channels.
  • Strengthen Particle’s market presence and credibility through coordinated brand and PR initiatives.
  • Manage PR and communications agencies and oversee announcements, op-eds, social content, and press strategy.
  • Amplify CEO thought leadership through social narrative development, bylines, briefings, and industry commentary.
  • Maintain consistent messaging across brand, growth, PR, and customer-facing materials.
  • Plan and manage customer appreciation events, conference activations, webinars, and industry gatherings.
  • Drive end-to-end event execution, including strategy, logistics, promotion, and follow-up campaigns.
  • Ensure events support both brand visibility and near-term pipeline goals.
  • Develop content across formats including blogs, newsletters, case studies, whitepapers, and email sequences.
  • Collaborate with Product marketing to create and maintain collateral such as one-pagers, pitch decks, and product sheets.
  • Own website updates, SEO, and all digital assets in partnership with Product Marketing and external agencies.
  • Define marketing KPIs and maintain dashboards to measure channel performance and funnel health.
  • Partner with RevOps on attribution modeling, lifecycle automation, lead scoring, and CRM hygiene.
  • Manage the marketing budget and marketing systems, including HubSpot, Salesforce, and Webflow.
  • Ensure all external communications meet healthcare regulatory and compliance requirements.

Requirements

  • 10+ years of B2B marketing experience, ideally in healthcare, health tech, data platforms, or regulated industries.
  • Proven success as a hands-on, full-stack marketer capable of owning strategy and execution as a team-of-one or early marketing leader.
  • Demonstrated ability to build demand-generation programs and run campaigns that drive measurable pipeline impact.
  • Experience managing PR, brand, content, and creative agencies with an emphasis on business outcomes.
  • Strong writing, storytelling, and content production skills across multiple channels and formats.
  • Hands-on ability to evaluate and optimize marketing funnel metrics (MQL → SQL → Closed Won), while reporting ROI clearly to executive stakeholders.
  • Ability to operate autonomously in fast-paced, evolving environments.
Benefits
  • Health insurance
  • 401(k)
  • Paid time off
  • Flexible working hours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand-generationmulti-channel campaignsdata-driven experimentationcontent developmentSEOattribution modelinglifecycle automationlead scoringCRM hygienemarketing KPIs
Soft skills
strategic thinkingstorytellingcontent productionautonomycollaborationcommunicationevent managementanalytical skillsleadershipcreativity