Marketing Strategist – Campaign & Lead Lifecycle

Participate Learning

Campaign & Lead Lifecycle Strategist designing lead engagement strategies and executing marketing campaigns at Participate Learning. Focus on nurturing and optimizing leads in the education sector.

Posted 5/5/2026full-timeChapel Hill • North Carolina • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

The Campaign & Lead Lifecycle Strategist is responsible for designing how leads enter, experience, and move through Participate Learning’s marketing ecosystem.
Connect campaign strategy with lead nurture and engagement, ensuring every interaction is intentional and relevant.
Develop and execute campaign strategies that generate and capture high-quality leads across key channels.
Create messaging for campaign assets, ensuring alignment with event themes and broader marketing priorities.
Partner with the content team to ensure campaigns attract the right audiences.
Structure campaigns to support ongoing engagement beyond the initial interaction.
Design and build multi-touch nurture sequences that guide leads from initial interest to deeper engagement.
Map lead journeys based on audience segments, entry points, and behavioral signals.
Build and manage campaigns within Salesforce Marketing Cloud / Account Engagement (Pardot).
Optimize workflows, triggers, and timing to improve engagement and progression.
Monitor and analyze campaign and nurture performance, conducting A/B testing.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or a related field.
3–6 years of experience in marketing, with a focus on campaign strategy, lifecycle marketing, or marketing automation.
Experience building and optimizing email nurture campaigns and lead engagement strategies.
Experience working with marketing automation platforms such as Salesforce Marketing Cloud or Account Engagement (Pardot).
Experience in K-12 education and mission-driven organizations preferred.
Strong understanding of lead lifecycle, funnel progression, and engagement strategies.
Ability to connect campaign strategy with downstream lead engagement and conversion.
Comfort working with data and performance metrics to inform decisions.
Strong writing and messaging skills across formats (email, blog, campaign content).
Ability to manage multiple campaigns and projects simultaneously.

Benefits

Comp & perks

Attractive medical, dental, and vision coverage
Company-paid short-term and long-term disability, and life insurance
Paid parental leave
Generous vacation and separate sick time
401(k) plan with company match up to 6% of salary
Expanded family support leave, including child school leave, family crisis leave, and hardship leave
Wellness program
Fertility benefits
Adoption assistance
Infant-at-work and dog-friendly workplace programs
Cell phone reimbursement
Fully stocked kitchen
Volunteer time off
Professional development funds
Tuition assistance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign strategylead lifecycle marketingemail nurture campaignslead engagement strategiesA/B testingdata analysisperformance metrics

Soft Skills

strong writing skillsproject managementorganizational skills