Participate Learning

Salesforce Administrator

• The Associate Salesforce Administrator supports the day-to-day administration, maintenance, and enhancement of Salesforce.com and related systems
• Working under the guidance of senior team members to ensure system reliability, data accuracy, and a positive user experience
• Assists with user support, basic configuration, and data management while building technical expertise and contributing to ongoing system improvements and projects

Associate Salesforce Administrator

Marketing

• The Campaign & Lead Lifecycle Strategist is responsible for designing how leads enter, experience, and move through Participate Learning’s marketing ecosystem.
• Connect campaign strategy with lead nurture and engagement, ensuring every interaction is intentional and relevant.
• Develop and execute campaign strategies that generate and capture high-quality leads across key channels.
• Create messaging for campaign assets, ensuring alignment with event themes and broader marketing priorities.
• Partner with the content team to ensure campaigns attract the right audiences.
• Structure campaigns to support ongoing engagement beyond the initial interaction.
• Design and build multi-touch nurture sequences that guide leads from initial interest to deeper engagement.
• Map lead journeys based on audience segments, entry points, and behavioral signals.
• Build and manage campaigns within Salesforce Marketing Cloud / Account Engagement (Pardot).
• Optimize workflows, triggers, and timing to improve engagement and progression.
• Monitor and analyze campaign and nurture performance, conducting A/B testing.

Marketing Strategist – Campaign & Lead Lifecycle

• Supports the day-to-day administration, maintenance, and enhancement of Salesforce.com and related systems
• Assists with user support, basic configuration, and data management
• Provides front-line support by troubleshooting user issues and escalating more complex problems as needed
• Supports user training and assists with onboarding and upskilling
• Maintains documentation for processes, configuration, and procedures
• Assists in maintaining and enhancing Salesforce configuration
• Contributes to automation using Flow, validation rules, and other declarative tools
• Creates and runs reports and dashboards for basic analytics
• Supports data management activities, including imports, updates, and data cleansing
• Monitors data integrity and identifies inconsistencies or errors
• Provides administrative and operational support to the internal partners using Salesforce
• Participates in IT department-wide initiatives and projects