Participate Learning

Content Marketing Manager

• Lead Participate Learning’s content vision, ensuring the organization stays ahead of marketing trends in an era of digital transformation and AI innovation.
• Develop and oversee a comprehensive, multi-channel content strategy that drives awareness, engagement, and conversion across Participate Learning’s audiences.
• Partner with stakeholders across the organization to align content strategy with Participate Learning’s positioning.
• Lead the planning and alignment of campaigns to promote key content pieces across all marketing channels.
• Establish consistent communication rhythms and shared frameworks to ensure proactive collaboration.
• Expand the organization’s digital presence by leading strategies for YouTube and Reddit, as well as other channels as appropriate.
• Mentor and develop content team members, providing feedback, creative and strategic guidance.
• Champion the ethical and effective integration of AI tools into the content production and analytics process.
• Lead the optimization of the MarTech ecosystem to streamline campaign execution and content personalization.
• Present clear reports and recommendations to senior leadership, driving data-informed decision-making across marketing campaigns.
• Collaborate with Product, Implementation, and Partnership teams to align messaging.

Senior Manager, Content Marketing – AIO Strategy