Parsley Health

Senior Manager, Lifecycle Marketing

Parsley Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

Senior

About the role

  • Own all pre-sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io
  • Design and build event-driven journeys for newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders, nurture, abandoned cart, and conversion flows across all products
  • Optimize journeys to increase engagement, appointment bookings, and purchases
  • Own all post-sale lifecycle marketing strategy across email and SMS including member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys
  • Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging
  • Personally build, QA, and deploy lifecycle journeys
  • Work comfortably with events, attributes, triggers, and conditional logic
  • Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, logic, and offers
  • Identify drop-offs and data issues within journeys and resolve them
  • Translate insights into concrete optimizations and roadmap improvements

Requirements

  • You have 5–10 years of lifecycle marketing experience and are deeply hands-on
  • You have significant experience building in Customer.io (not just managing it)
  • You’re comfortable working with event-based data models and debugging lifecycle flows
  • You’ve personally owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize
  • You have strong copy instincts and can write effective, member-centric lifecycle messaging
  • You’re analytical, detail-oriented, and obsessive about journey quality
  • You enjoy working cross-functionally with Product, Engineering, and Member Experience teams
  • You’re excited by healthcare, behavior change, and improving long-term member outcomes
  • Deeply passionate about root-cause healthcare and empowering people to stay well
  • Familiarity using a MacBook, Google suite, Slack and Zoom
Benefits
  • Equity Stake
  • 401(k) + Employer Matching program
  • Remote-first with the option to work from one of our centers in NYC or LA
  • Complimentary Parsley Health Complete Care membership
  • Subsidized Medical, Dental, and Vision insurance plan options
  • Generous 4+ weeks of paid time off
  • Annual professional development stipend
  • Annual wellness stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingemail marketingSMS marketingA/B testingevent-driven journeysdata modelingcopywritingjourney optimizationdebuggingcampaign management
Soft skills
analyticaldetail-orientedcross-functional collaborationmember-centric messagingproblem-solvingcommunicationcreativitystrategic thinkingadaptabilitypassion for healthcare