Brand and Content Lead

Parker

Brand and Content Lead at Parker developing its voice and content strategy for fintech solutions. Creating engaging content across multiple channels while optimizing community engagement and PR efforts.

Posted 4/14/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $172,500 - $195,500 per yearWebsite

About the role

Key responsibilities & impact

Own Parker's content strategy end to end — blog, newsletter, social, and video — building the system that turns our product advantages into a brand people actively seek out
Build the editorial operation from scratch — the calendar, workflows, standards, and tooling that lets great content ship consistently
Develop and execute a video content strategy across YouTube, TikTok, and LinkedIn — from concept through production
Own content distribution — ensuring every piece of content reaches the right audience through the right channels, including seeding and building presence in existing communities on Reddit, Slack, Discord, and Facebook where founders and operators already congregate
Build and launch Parker-owned community spaces — a subreddit, Slack group, or equivalent — that give our customers and prospects a home to connect, share, and engage with the brand
Source and produce customer stories, case studies, and spotlights that show real outcomes — cash saved, inventory financed, brands scaled — and turn them into proof points that move deals forward
Own PR from scratch — secure media placements, podcast appearances, speaking opportunities, and press coverage that build Parker's credibility with our target audience
Build relationships with journalists, podcast hosts, and industry voices covering eCommerce, DTC, and fintech
Track content performance, PR impact, and community growth against metrics that tie directly to brand awareness, inbound interest, and pipeline contribution

Requirements

What you’ll need

You've built from scratch — you've stood up a content operation where there wasn't one.
You've created something people seek out — a brand, publication, newsletter, or community with a real audience and distinct voice
You're AI-native — you've used AI to fundamentally change how content gets made, you have a strong opinion on where this is headed, and you're already building toward it.
You're a strong editor and storyteller — you can take a complex financial concept and make it land for a founder scrolling LinkedIn at midnight
You understand distribution as well as creation — you don't just make great content, you know how to get it in front of the right people
You have a nose for PR — you know how to pitch a story, who to pitch it to, and how to turn a product moment into a media moment
You think in systems — repeatable playbooks, not one-off campaigns
You tie content and PR activity to outcomes that matter, including pipeline

Benefits

Comp & perks

Competitive base salary + bonus
Early-stage equity
Health, dental, and vision insurance
Flexible PTO and remote-friendly setup
Career development support and internal growth opportunities
A collaborative, founder-facing culture that values impact and creativity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyeditorial operationvideo content strategycontent distributioncommunity buildingcustomer stories productionPR managementcontent performance trackingmetrics analysisstorytelling

Soft Skills

strong editingrelationship buildingsystem thinkingcreativitycommunicationaudience engagementstrategic thinkingadaptabilitycollaborationproblem-solving