Growth Lead
Pardon Inc.
contract
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- You will develop marketing plans – each a combination of owned channels (e.g. our newsletter & socials), paid channels, and partner/co-marketing campaigns – for each of our immersion programs, ticket registrations for our major event series, and our web store.
- You will report directly to Super Age cofounders and have direct working dynamics with executive leadership, functional teams, and our agencies of record.
- You will own the "non-paid" channels, and inform strategy on paid channels.
- You will design and optimize how reader/buyers work their way through our offerings, e.g. clicking on sleep content, to buying a nice mattress, to attending a sleep immersion weekend retreat program.
- You will work with our editorial, design, and data teams to build the email automations and segments that nurture a new subscriber into a ticket/product buyer.
- You are the hands-on media buyer (primarily Meta, Youtube); you will either run these campaigns yourself or manage an agency of record who does so under your watchful eye.
Requirements
- Mission Alignment. You are on fire about longevity, extending healthspans, vitality, and helping people find personal momentum. You immediately get what Super Age is doing and are excited to help us make this company a massive success.
- Proven "Full Funnel" Experience: You have a strong track record of acquiring users (Organic/Paid) and monetizing them (Activation/Revenue), including “lifecycle marketing” within a community or audience.
- Paid Social Proficiency: You are comfortable managing $5k–$50k+ monthly spend on Meta. You understand custom audiences, pixels, and attribution. You know what you are doing and where the landmines are.
- Tech Stack Mastery: Deep proficiency and/or strong intuitive grasp of modern ESPs (Beehiiv/ConvertKit/CampaignMonitor), Analytics (GA4), and Ad Managers. [We have a proprietary ESP stack, but understanding the leading industry tooling is relevant in understanding the marketing machinery and data layers.]
- Commercial Fluency: You understand that "Growth" isn't just more subscribers; it's more revenue. You will delight in being measured on concrete and quantifiable commercial outcomes, i.e. on CPA; on ticket sales, bookings, purchases, etc.
Benefits
- Autonomy: You own the growth function. You are the growth function. This is a team where you will get the resources and authority that you need to work your magic, you will not be held back or micromanaged here.
- Structure. Our plan for this role is to have it be full time, but we are open – and might be ideal – to begin fractional or on a contract/project basis to ramp into it. When contract/fractional and full time, pay will be a split between competitive base rate based on your background and performance bonuses based on milestones/outcomes.
- The full-time version of this role will have perks and benefits, including health insurance, vision, dental, etc.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketinguser acquisitionmonetizationemail automationmedia buyingcampaign managementaudience segmentationattributiondata analysisconversion rate optimization
Soft skills
mission alignmentstrategic thinkingcollaborationcommunicationleadershipadaptabilityproblem-solvingcreativityanalytical thinkingcommercial awareness