Senior Marketing Analyst – Performance, Lead Acquisition

Paraná Banco S/A

full-time

Posted on:

Location Type: Hybrid

Location: Curitiba • Brazil

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Job Level

Senior

Tech Stack

SQL

About the role

  • Design and evolve the customer acquisition strategy (paid, owned, and earned), oriented to the full funnel;
  • Define goals and attribution models by channel (Search, Social, Display, Affiliates, Partnerships, and Offline);
  • Plan and execute quarterly experiment roadmaps (A/B and MVT) for creatives, targeting, bids, offers, and landing pages;
  • Orchestrate and optimize campaigns in Google Ads, Meta Ads, LinkedIn Ads and alternative channels (YouTube, Discovery, Programmatic);
  • Structure and optimize funnels and conversion journeys (landing pages, forms, lead magnets and nurturing flows);
  • Manage key metrics such as CAC, CPL, CTR, CVR, LTV, ROI and ROAS, ensuring targets and margins;
  • Implement and maintain data governance and tagging (UTMs, GTM, pixels, events and conversions);
  • Integrate media and performance with CRM and automation (scoring, nurturing, SQL/SAO and hand-off to Sales);
  • Lead performance and growth initiatives together with Content, BI, Product, Sales and partners/agencies;
  • Build dashboards, generate actionable insights, run performance rituals and present executive optimization plans.

Requirements

  • Minimum of 5 years of experience in digital marketing, performance or growth, with proven scaling cases;
  • Strong mastery of paid media (Google Ads, Meta Ads and LinkedIn Ads);
  • Hands-on experience with CRM and automation (RD Station, HubSpot or Salesforce);
  • Experience with funnel modeling, lead qualification and integration with Sales teams;
  • Solid knowledge of acquisition, conversion and unit economics metrics;
  • Experience with A/B testing, CRO and continuous landing page optimization;
  • Knowledge of web analytics (GA4, GTM, UTMs, events and conversions);
  • Ability to build and interpret dashboards in Power BI or Looker Studio;
  • Degree in Marketing, Advertising, Business Administration or related fields;
  • Proactive, analytical and results-oriented profile with excellent communication skills.
Benefits
  • 🍞 Meal and Food Vouchers (no deductions!)
  • 🚌 Commuter allowance (if needed)
  • 💊 Health and Dental plan
  • 📝 Partnerships with restaurants, universities, travel networks and language schools
  • 💬 Psychological counseling
  • 💉 Vaccination campaigns
  • 🔒 Life insurance
  • 📋 Social assistance services
  • 📚 Corporate Academy: Learning.Rocks
  • 🎁 Day off during your birthday month
  • 🏋️ Gympass
  • 💰 Profit-sharing (PLR)
  • 👶 Daycare subsidy or nanny subsidy
  • 👨‍🍼 6 months maternity leave and 30 days paternity leave
  • 👚 No dress code: dress as you prefer!
  • 🏬 At our on-site headquarters you’ll find: common areas, lactation room, arcade, pool table and ping-pong table.
  • 🏆 Employee referral program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingperformance marketinggrowth marketingpaid mediaA/B testingCROfunnel modelingweb analyticsdata governanceconversion metrics
Soft skills
analyticalresults-orientedcommunicationproactive