Senior Director, Biddable Platforms Performance

Paramount

Senior Director driving Paramount+ subscriber growth through paid social and programmatic media. Leading acquisition strategy, testing, budgets, and performance teams for Paramount’s streaming portfolio.

Posted 9/3/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $140,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in developing and executing paid media acquisition strategies across social and programmatic channels, with a strong focus on audience targeting, performance testing, and budget management. Proven leadership in managing teams and driving strategic recommendations for large-scale media programs.

Highest-signal resume keywords

Paid Media Strategy DevelopmentAudience Targeting and OptimizationTeam Leadership and ManagementData Analytics and ReportingProgrammatic Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media MarketingProgrammatic AdvertisingAudience Strategy DevelopmentIncrementality TestingCPA ManagementBid StrategyPerformance Measurement FrameworksMedia Budget ManagementSocial Media AdvertisingDigital Performance Marketing

Soft Skills

Cross-Functional LeadershipStrategic Decision-MakingEffective CommunicationSound Judgment

Tools & Technologies

MetaTikTokPinterestSnapchatRedditDV360Yahoo DSPThe Trade DeskSprinklrAsana

Certifications & Qualifications

Meta BlueprintDV360 Certification

Industry Keywords

EntertainmentStreamingMediaSubscription Businesses

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Develop and execute paid media acquisition strategy across paid social and programmatic/DSP channels
Align channel and audience approaches with business goals across all Paramount+ genres
Own CPA and efficiency targets across the portfolio and channels
Optimize tactics, media mix, and audience targeting to scale acquisition cost-effectively
Lead audience targeting and consolidation strategy across social and programmatic
Lead incrementality and platform/channel performance testing with internal testing teams
Provide feasibility guidance on the testing roadmap and apply learnings
Own media recommendations and launch support for key title releases and seasonal tentpoles
Lead, coach, and develop the paid media team across social and programmatic disciplines
Set team priorities, standards, and expectations
Partner with marketing teams and senior leadership on budget, reporting, and strategic decisions
Represent paid social and programmatic in broader team planning
Manage media partner relationships and multi-million-dollar media budgets

Requirements

What you’ll need

12+ years of experience in paid media/digital performance marketing across paid social and programmatic channels
5+ years of people management experience leading teams
Bachelor’s degree or equivalent experience
Strategic recommendations and priority-setting for large paid media programs
Deep, hands-on expertise with Meta, TikTok, Pinterest, Snapchat, Reddit, and programmatic DSPs such as DV360, Yahoo DSP, and TTD
Experience planning, executing, and optimizing programmatic campaigns within a major DSP
Experience with audience and inventory targeting, bid strategy, and PMP/private marketplace deals
Experience owning CPA and efficiency targets and managing large media budgets
Experience developing audience strategy, incrementality testing, platform/channel testing, and measurement frameworks
Cross-functional leadership and communication experience
Sound judgment on business-risk decisions and resourcing/staffing recommendations
Data and analytics fluency, including platform/DSP reporting, BI tools, and experimentation or measurement frameworks
Hands-on social and/or programmatic platform experience and day-to-day execution knowledge
Experience in entertainment, streaming, or media/subscription businesses
Experience with Sprinklr, Smartly, CM360, The Trade Desk, StackAdapt, or similar platforms
Experience with project management tools such as Asana
Relevant platform or DSP certifications, such as Meta Blueprint or DV360 Certification, or equivalent

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligibility
Attractive compensation and comprehensive benefits packages
Generous paid time off
On-site and virtual engagement events
Opportunities to make meaningful connections and build a vibrant community