Senior Director, Audience Acquisition

Paramount

Senior Director driving Paramount+ subscriber acquisition through paid social and programmatic media. Leading audience strategy, campaign performance, testing, budgets, and a specialized paid media team.

Posted 9/3/2026full-timeNew York City • California, New York • 🇺🇸 United StatesSenior💰 $140,000 - $209,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in developing and executing paid media acquisition strategies across social and programmatic channels, with a strong focus on audience targeting, performance testing, and budget management. Proven leadership in managing teams and aligning marketing efforts with business goals in the entertainment and media sectors.

Highest-signal resume keywords

Paid Media Strategy DevelopmentAudience Targeting and SegmentationProgrammatic Campaign OptimizationTeam Leadership and DevelopmentData Analytics and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media MarketingProgrammatic AdvertisingAudience Strategy DevelopmentCPA ManagementPerformance TestingMedia Mix OptimizationBid StrategyIncrementality TestingDigital Performance MarketingCampaign Execution

Soft Skills

Cross-Functional LeadershipStrategic Decision-MakingCommunication SkillsJudgment on Business RisksCoaching and Mentoring

Tools & Technologies

MetaTikTokPinterestSnapchatRedditDV360Yahoo DSPTTDSprinklrAsana

Certifications & Qualifications

Meta BlueprintDV360 Certification

Industry Keywords

EntertainmentStreamingMediaSubscription BusinessesDigital Performance Marketing

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Develop and execute paid media acquisition strategy across paid social and programmatic/DSP channels for the Paramount+ title portfolio
Align channel and audience approaches with business goals across sports, drama, reality, and service titles
Own CPA and efficiency targets across the portfolio and channels
Optimize tactics, media mix, and audience targeting to scale acquisition cost-effectively
Lead audience targeting and consolidation strategy, including genre-level segmentation and cross-platform audience consolidation
Lead incrementality and platform/channel performance testing with internal testing teams
Provide feasibility guidance on the testing roadmap and turn learnings into action
Own media recommendations and launch support for key title releases and seasonal tentpoles
Lead, coach, and develop the paid media team across social and programmatic disciplines
Set team priorities, standards, and expectations
Partner with marketing teams and senior leadership on budgets, reporting, and strategic decisions
Represent paid social and programmatic in broader team planning

Requirements

What you’ll need

12+ years of experience in paid media/digital performance marketing across paid social and programmatic channels
5+ years of people management experience leading teams
Bachelor’s degree or equivalent experience
Strategic recommendations and priority-setting for large paid media programs
Deep hands-on expertise with paid social platforms including Meta, TikTok, Pinterest, Snapchat, and Reddit
Experience with programmatic DSPs including DV360, Yahoo DSP, and TTD
Experience planning, executing, and optimizing programmatic campaigns within a major DSP
Experience with audience and inventory targeting, bid strategy, and PMP/private marketplace deals
Experience owning CPA and efficiency targets and managing large media budgets
Experience developing audience strategy and testing incrementality and platform/channel performance
Cross-functional leadership and communication skills
Sound judgment on business-risk decisions and resource/staffing recommendations
Data and analytics fluency, platform/DSP reporting, BI tools, and experimentation or measurement frameworks
Experience leading strategy and understanding day-to-day social/programmatic execution
Experience in entertainment, streaming, or media/subscription businesses
Experience with ad management/ad-serving platforms such as Sprinklr, Smartly, or CM360
Experience with project management tools such as Asana
Relevant platform or DSP certifications, such as Meta Blueprint or DV360 Certification, or equivalent

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligibility
Generous paid time off
On-site and virtual engagement events
Opportunities to make meaningful connections and build a vibrant community