Director, Retail Marketing

Paramount

Director of North America Retail Marketing responsible for strategy and execution of retail activations at Paramount. Leading retailer collaborations and marketing initiatives to differentiate brands in a competitive landscape.

Posted 6/16/2026full-timeLos Angeles • California • 🇺🇸 United StatesLead💰 $139,200 - $208,800 per yearWebsite

About the role

Key responsibilities & impact

Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape
Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams
Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP)
Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements
Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs)
Integrate Paramount+ into the shopper journey through high-value bundles (e.g., Walmart+ or Amazon Prime)
Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase
Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies
Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted
Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights
Own the total U.S. Retail Marketing budget, including tracking, reconciliation, and ROI-based allocation
Lead agency briefing and creative oversight to ensure all elements meet brand and legal guidelines
Build and mentor a high-performing team by setting clear KPIs and fostering a culture of creativity, accountability, and inclusivity

Requirements

What you’ll need

10+ years of Retail Marketing experience, specifically within a mass retail environment (Walmart, Target, or Amazon)
Remarkable presentation and negotiating skills with the ability to demonstrate "executive-level clarity" when managing multiple senior stakeholders
Deep knowledge of the retail marketplace, P&Ls, and budget management
Proven ability to collaborate, influence, and influence at all levels of a matrixed organization
Proficiency in Microsoft Office, with a deep knowledge of Retail Media Networks (Walmart Connect, Roundel, etc.)
Ability to travel frequently for key retail partner meetings and market visits
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Benefits

Comp & perks

medical
dental
vision
401(k) plan
life insurance coverage
disability benefits
tuition assistance program
PTO
bonus eligible

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Retail MarketingJoint Business PlanningA/B testingROI metricsBudget managementP&L managementMarketing strategyE-commerce marketingLivestream commerceAR-driven activations

Soft Skills

Presentation skillsNegotiating skillsCollaborationInfluencingLeadershipCreativityAccountabilityInclusivityStrategic thinkingStakeholder management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA