Analyst, Advanced Advertising

Paramount

Analyst supporting audience-based advertising campaigns across various platforms. Collaborating with sales and internal teams to enhance campaign performance and reporting capabilities.

Posted 6/12/2026full-timeNew York City • New York • 🇺🇸 United StatesJunior💰 $56,000 - $84,000 per yearWebsite

About the role

Key responsibilities & impact

Assist in technical pre-sales for audience-based campaigns, offering expertise on data sets, KPIs, optimization strategies, and performance benchmarks.
Collaborate with sales and client teams to monitor and track campaign performance to ensure seamless activation and post-campaign analysis across platforms.
Monitor and maintain audience segments and delivery for active campaigns, ensuring accuracy and consistency across data vendors and viewership platforms.
Analyze outputs from third-party data providers to validate segment performance and fidelity.
Work closely with internal teams across Sales, Product, and Operations to align on campaign goals, troubleshoot issues, and share insights.
Provide day-to-day operational support

Requirements

What you’ll need

1–3 years of experience in advanced TV, ad tech, consumer segmentation, or data-driven advertising; or relevant background in media buying, planning or operations
Excellent written and verbal communication skills, with the ability to translate complex data concepts into actionable insights.
Advanced in Excel
Interest in advanced advertising and innovation
Bachelor's degree or equivalent

Benefits

Comp & perks

medical
dental
vision
401(k) plan
life insurance coverage
disability benefits
tuition assistance program
PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisKPI optimizationcampaign performance trackingaudience segmentationdata validationExcel

Soft Skills

communicationcollaborationproblem-solvinginsight sharing