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About the role
Key responsibilities & impact- Reporting to the Head of Publicity, the Publicity Manager is responsible for developing and delivering targeted publicity campaigns that promote content and talent across all platforms of Paramount ANZ including Network 10 (10 and 10 Streaming) and Paramount+.
- Provide leadership and guidance to team members, ensuring campaigns are delivered on time, on budget, and aligned with business objectives.
- Lead and mentor Publicity team members, fostering collaboration and providing ongoing guidance and support.
- Develop and implement innovative communication strategies for Paramount ANZ programs and talent, securing high-impact placements across both traditional and emerging media, including print, broadcast, online, podcast, digital, social and influencer channels.
- Identify and leverage emerging media trends, digital voices and new storytelling formats to create unique earned opportunities that extend beyond traditional media outlets.
- Build and foster connections with key social media content creators and influencers to generate earned Social media coverage across Instagram, Facebook, TikTok, X and YouTube.
- Cultivate and maintain relationships with key media organisations and journalists.
- Establish and maintain positive and effective working relationships with a wide range of talent, agents, production, personal publicists and unit publicists.
- Coordinate and oversee talent interviews, screenings, launches, briefings, junkets and media tours.
- Write, edit and approve compelling, concise and engaging materials for shows, including media releases, media kits, talent briefing notes, lines against enquiry and key messaging, adapting your writing style to reflect the tone of the program.
- Anticipate and manage issues with a potentially negative impact and handle reactive crisis communications in collaboration with the Corporate Communications team.
- Manage all aspects of program and talent photo shoots from concept through to delivery.
- Monitor and analyse media coverage and campaign performance, providing strategic insights.
- Manage publicity budgets, timelines and external agency/freelance relationships (where applicable), by providing a brief and ongoing guidance.
Requirements
What you’ll need- Bachelor degree in Public Relations, Communications, Journalism, Media, Marketing, Social Media, Advertising or a related field.
- 8+ years’ experience in Publicity, Public Relations, or Communications, ideally within a television network, streaming platform, studio, production company, talent agency or entertainment PR agency.
- Demonstrated experience leading high profile, impactful publicity campaigns for television or streaming content.
- Established media relationships across entertainment and lifestyle media.
- Experience managing talent publicity, media tours, and high-profile events.
- Experience in crisis communications and reputational management.
- Demonstrated leadership experience, managing and mentoring teams.
Benefits
Comp & perks- Competitive salary
- Flexible working hours
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
publicity campaignscommunication strategiesmedia releasesmedia kitstalent managementcrisis communicationsmedia analysisbudget managementevent coordinationcontent promotion
Soft Skills
leadershipmentoringcollaborationrelationship buildingstrategic thinkingproblem-solvingcommunicationcreativityadaptabilitytime management
Certifications
Bachelor degree in Public RelationsBachelor degree in CommunicationsBachelor degree in JournalismBachelor degree in MediaBachelor degree in MarketingBachelor degree in Social MediaBachelor degree in Advertising