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About the role
Key responsibilities & impact- Partner closely with Marketing, Content, Product, Creative, Analytics, and Strategy teams to ensure promotional campaigns are executed precisely and efficiently.
- Serve as a primary operational point of contact for promotional ad traffic, aligning stakeholders on timelines, requirements, and deliverables.
- Coordinate with internal and external partners to address issues, manage workflows, and ensure campaign readiness across platforms.
- Collaborate with Marketing and Analytics teams to activate defined target audiences for promotional campaigns across platforms.
- Support the implementation of audience strategies by ensuring targeting is executed correctly and consistently across markets.
- Monitor audience performance and partner with analytics teams to surface insights and optimization opportunities.
- Translate campaign priorities and marketing objectives into executable operational plans.
- Support promotional advertising strategies by managing campaign setup, timelines, and execution details across platforms and regions.
- Ensure campaigns adhere to platform requirements, creative specifications, and regional considerations.
- Oversee campaign setup and execution from trafficking through launch, including targeting, creative rotation, scheduling, and delivery validation.
- Maintain and enhance operational workflows, documentation, and QA processes to improve efficiency and reduce errors.
- Troubleshoot and address campaign delivery issues, escalating risks and blockers as needed.
- Track campaign delivery and performance against established KPIs and benchmarks.
- Partner with Analytics and Reporting teams to review dashboards, delivery reports, and performance trends.
- Use data to inform optimizations, identify recurring issues, and improve future executions.
- Prepare and share performance updates with internal partners and leadership.
- Manage and mentor a team of advertising traffic and campaign management professionals. Assigning work, prioritizing tasks, and ensuring balanced workloads across the team.
- Provide ongoing coaching, performance feedback, and development support.
- Foster a collaborative, accountable team culture focused on execution excellence and continuous improvement.
- Identify process gaps or inefficiencies and recommend improvements to tools, workflows, and documentation.
- Stay informed on ad tech trends, platform updates, and evolving best practices in promotional advertising operations.
- Support testing and adoption of new tools or approaches that improve campaign execution and operational scalability.
Requirements
What you’ll need- 6+ years of experience in advertising operations, ad traffic, or promotional campaign management within media, entertainment, or digital advertising environments.
- Experience supporting cross-platform and multi-market campaigns.
- Demonstrated experience managing or mentoring teams.
- Strong collaborator able to navigate matrixed organizations and work successfully with diverse stakeholders.
- Ability to connect campaign objectives to executional details.
- Experience using performance metrics, KPIs, and dashboards to monitor delivery and guide optimizations.
- Proven ability to manage multiple concurrent campaigns, deadlines, and priorities across stakeholders and time zones.
- Clear, confident verbal and written communication skills.
- Comfortable presenting status updates, insights, and recommendations to internal partners and leaders.
- Solid working knowledge of ad-serving platforms such as Google Ad Manager (GAM/DFP) and FreeWheel.
- Knowledge of digital ad tech ecosystems and creative trafficking workflows.
- Ability to partner successfully with technical and product teams to address operational challenges.
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- Advanced proficiency in Microsoft Excel (pivot tables, formulas, VLOOKUP/XLOOKUP).
- Experience with programmatic advertising and third-party ad technologies (DCM, Celtra, Clipcentric, etc).
- Knowledge of rich media, video formats, HTML5, and basic web composition.
- Working knowledge of HTML, CSS, and JavaScript a plus.
- Experience with CMS platforms and Salesforce strongly preferred.
- Proficient organizational skills with the ability to manage complex workflows and competing priorities.
Benefits
Comp & perks- Attractive compensation and comprehensive benefits packages.
- Generous paid time off.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
advertising operationsad traffic managementpromotional campaign managementperformance metricsKPI monitoringGoogle Ad Managerprogrammatic advertisingHTML5Microsoft ExcelCMS platforms
Soft Skills
collaborationteam managementcommunicationproblem-solvingorganizational skillsmentoringpresentation skillsstakeholder managementprocess improvementexecution excellence