Foster data-informed decision making throughout the Streaming marketing organization
Design, implement, and measure incrementality and lift tests to validate model-driven targeting versus platform-native optimization strategies
Conduct detailed analyses on media performance
Identify when model-driven optimization outperforms basic buying strategies
Measure the extra impact
Translate predictive and targeting models into actionable strategies for Digital O&O Promo placements
Define measurement frameworks
Ensure these frameworks link promo participation to important results
Analyze marketing and attribution data
Optimize how the budget is allocated while providing recommendations for different channels and partners
Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of results across various media channels
Support development of auditing tools of existing data sets to check for anomalies and irregularities
Build and refine data workflows for Streaming marketing data to ensure consistent data integrity
Support ad hoc analysis to provide deeper and more granular insights on media and promo performance.

Requirements

BA/BS
3+ years’ experience in digital marketing and analytics, web analytics, or online media industry
Proficient in SQL with a thorough understanding of data and systems’ infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
Experience or coursework in media measurement including web, native app, video measurement technology and standards
Experience designing and analyzing incrementality, lift, or A/B tests
Proficient with analytical tools and languages supporting data analysis, reporting, and visualization – Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
Strong detail-orientation with a penchant for data accuracy and good grammar.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata analysisincrementality testingA/B testingdata cleaningdata transformationmedia measurementdata workflowsdata integrityattribution analysis

Soft Skills

detail orientationdata accuracycommunication

Certifications

BABS