Foster data-informed decision making throughout the Streaming marketing organization
Design, implement, and measure incrementality and lift tests to validate model-driven targeting versus platform-native optimization strategies
Conduct detailed analyses on media performance
Identify when model-driven optimization outperforms basic buying strategies
Measure the extra impact
Translate predictive and targeting models into actionable strategies for Digital O&O Promo placements
Define measurement frameworks
Ensure these frameworks link promo participation to important results
Analyze marketing and attribution data to measure the return on marketing investment
Optimize budget allocation while providing recommendations for different channels and partners
Use analyses from multiple platforms, conduct experiments, and apply media mix model outputs
Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of results across various media channels
Collaborate with team members to ensure dimensions and metrics in data pipelines are compliant with business workflows powering marketing reporting
Support development of auditing tools of existing data sets to check for anomalies and irregularities; leverage SQL and Google Cloud Service suite features to escalate data inconsistencies.
Build and refine data workflows for Streaming marketing data to ensure consistent data integrity.

Requirements

BA/BS
3+ years’ experience in digital marketing and analytics, web analytics, or online media industry
Proficient in SQL with a thorough understanding of data and systems’ infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
Experience or coursework in media measurement including web, native app, video measurement technology and standards
Experience designing and analyzing incrementality, lift, or A/B tests
Proficient with analytical tools and languages supporting data analysis, reporting, and visualization – Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
Strong detail-orientation with a penchant for data accuracy and good grammar.

Benefits

medical
dental
vision
401(k) plan
life insurance coverage
disability benefits
tuition assistance program
PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement
This position is bonus eligible.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata analysisincrementality testingA/B testingdata cleaningdata transformationmedia measurementdata visualizationbudget allocationmarketing attribution

Soft Skills

detail orientationdata accuracycollaborationcommunication