Paramount

Manager, Marketing – Southeast Asia

Paramount

full-time

Posted on:

Location Type: Office

Location: Singapore • Singapore

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About the role

  • Manage the marketing plans and execution for Nickelodeon brands in the Southeast Asia region
  • Develop a deep understanding of the Nickelodeon business and market landscape.
  • Ensure marketing budget, processes, assets, and production timelines are in alignment with marketing strategies
  • Ensure a consistent strong brand image across all platforms, and that brand guidelines are met across all creatives and partners’ creatives
  • Work with influencers to further increase engagement and brand awareness on key IP, events, and tentpoles
  • Drive consumer acquisition, retention, sales incentive programs, and brand affinity with partners (e.g., affiliates, telcos)
  • Maximize monetization potential by leveraging on licensees to drive brand promotions and create partner extensions
  • Support all lines of businesses to drive overall business revenues and goals
  • Partner with Digital to execute plans that increase social conversations on social media platforms
  • Conceptualize, develop, and execute effective branded on-ground activations targeting new and existing subscribers.
  • Successfully plan and execute event promotions on all owned or paid platforms to drive awareness, and maximize attendances
  • Develop campaign keyart and all collateral artwork with designer
  • Manage and grow email database and retarget customers
  • Develop and execute Nickelodeon pro social campaigns

Requirements

  • Bachelor’s degree in business, Marketing & Communications, or Business Management related
  • Minimum of 5 years of relevant marketing and social media/brand management experience
  • Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, handle multiple projects, and meet tight deadlines
  • Ability to adapt and manage change
  • A results oriented and consumer focused individual, with a passion for animation and the kids’ industry
  • Experience in managing budgets, with strong project management skills
  • Excellent written and verbal communication skills; proficiency in a 2nd language is an advantage
  • Well-versed in managing relationships with external partners, influencers, and collaborating internally across a variety of teams
  • Strong interpersonal and prioritization skills with the ability to think strategically, creatively, and analytically – contributing fresh new ideas to marketing campaigns
  • Excellent communication and organizational skills with close attention to detail
  • Proficient in Microsoft Office and key computer programs
Benefits
  • Global Inclusion
  • Paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing managementbrand managementsocial media marketingproject managementbudget managementcampaign developmentevent promotionconsumer acquisitionretention strategiespro social campaigns
Soft skills
highly organizedcollaborativeself-starterability to work under pressureset prioritieshandle multiple projectsmeet tight deadlinesadaptabilityresults orientedstrong interpersonal skills
Certifications
Bachelor’s degree in businessBachelor’s degree in Marketing & CommunicationsBachelor’s degree in Business Management