Parallels

Vice President, Growth

Parallels

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $240,000 - $275,000 per year

Job Level

Lead

About the role

  • Own the full commercial motion for WinZip Compression, PC Utilities, and Ad Remover
  • Diagnose current paid media performance across all three brands
  • Establish ROAS targets by channel and brand
  • Own search, display, social, and affiliate channels
  • Identify and close conversion leaks
  • Develop and own go-to-market strategy for each brand
  • Build and lead a focused growth team

Requirements

  • 12+ years in performance marketing, growth marketing, or digital GTM
  • Deep paid media expertise across search, display, social, and affiliate channels
  • Experience managing significant budgets with active ROAS monitoring
  • Strong eCommerce and conversion rate optimization experience
  • Experience growing and converting free user bases
  • B2C consumer software experience required
  • Product-led growth experience
  • Demonstrated ability to work cross-functionally and influence without direct authority
  • Analytically rigorous
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingdigital go-to-market strategypaid media expertiseconversion rate optimizationB2C consumer softwareproduct-led growthROAS monitoringeCommerce
Soft Skills
cross-functional collaborationinfluence without authorityanalytical rigorleadership