Director/VP of Marketing

Parallel

Director/VP of Marketing driving revenue growth at a multi-state cannabis company. Overseeing marketing strategies across various markets and channels.

Posted 6/23/2026full-timeRemote • Florida • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own marketing contribution to revenue, traffic, and conversion performance
Drive store traffic, digital revenue, and customer growth
Execute promotions and campaign strategies aligned to business goals
Partner with Finance on ROI and budget optimization
Build dashboards and performance reporting cadence
Define enterprise marketing strategy across all markets
Translate business goals into marketing roadmaps
Establish campaign and product launch planning cadence
Shift organization to proactive planning model
Own brand strategy and positioning
Oversee campaigns, content, and creative production
Ensure consistency across markets
Partner with retail leadership to drive store performance
Align marketing with in-store execution and promotions
Ensure strategies are executable at the field level
Partner with product and supply chain on launches
Align marketing with inventory and assortment strategies
Support demand generation for key products
Lead and scale marketing organization across key functions
Build talent pipeline and succession plans
Drive performance management and accountability
Define KPIs tied to revenue and customer metrics
Build data-driven marketing culture
Use insights to refine strategy
Ensure compliance with marketing regulations
Protect brand integrity across markets

Requirements

What you’ll need

10+ years in marketing leadership
5+ years leading multi-market teams
Experience driving revenue growth through marketing
Strong background across brand, digital, and CRM
Experience building and leading high-performing teams
Financial acumen and ROI ownership
Strong leadership and communication skills

Benefits

Comp & perks

Employee discount
Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
Tuition Reimbursement Programs
Pet Insurance
Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycampaign managementperformance reportingdata-driven marketingdemand generationbrand strategydigital marketingCRMbudget optimizationKPI definition

Soft Skills

leadershipcommunicationteam buildingstrategic planningperformance managementcollaborationorganizational skillsproactive planningaccountabilityinsight-driven decision making