Parallel Domain

Account-Based Marketing Manager

Parallel Domain

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and execute multi-channel ABM campaigns—including email, paid digital, webinars, and direct outreach—to land and expand enterprise accounts.
  • Build brand awareness and consideration through earned strategy and tactics - and the ability to build engagement through LinkedIn and owned assets from site content to podcasts. You’ll contribute to the development and refinement of Parallel Domain’s brand messaging, ensuring clarity, consistency, and differentiation across all marketing channels.
  • Oversee the personalization and distribution of high-quality content (e.g., blogs, whitepapers, case studies, videos, and webinars) that educates and engages our specific target audiences.
  • Deploy and experiment with the latest AI tools for content generation, personalization, segmentation, and analytics to optimize campaign efficiency and impact.
  • Orchestrate a content and ABM calendar synchronized with product launches and campaigns.
  • Measure and report on key ABM and content metrics (engagement, conversion, pipeline acceleration), translating data into actionable insights for ongoing improvement. You’ll monitor key marketing KPIs to assess the effectiveness of campaigns, ensuring they are data-driven and aligned with business goals.
  • Use customer insights to inform strategy and content, using analytics tools to assess customer engagement, campaign performance, and lead conversion, refining strategies accordingly.

Requirements

  • 5+ years of marketing experience in a technology-driven, high-growth environment, with a strong track record in developing and executing integrated marketing strategies (AV, Drone, Robotics, Computer Vision, and AI industries a plus).
  • Deep understanding of ABM principles and proficiency with leading platforms (e.g., Demandbase, 6sense, Salesforce, HubSpot).
  • Expertise in demand generation and pipeline-building, with a strong focus on B2B marketing and lead conversion.
  • Demonstrated hands-on use of AI tools (e.g., GPT-based content personalization, AI-driven audience segmentation or campaign analysis, Claude, n8n, Clay, Gong).
  • Outstanding written and verbal communication and storytelling skills.
  • Highly analytical, with the ability to draw insights from data and experiment with content or channel optimizations.
  • Excellent leadership, project management, and time-management skills, with a collaborative approach to working with cross-functional teams.
Benefits
  • Competitive compensation
  • Employer-paid supplemental medical, mental health, dental, and vision benefits.
  • Flexible paid vacation, sick time, winter shutdown, and 11+ holidays per year
  • Paid parental leave
  • Equipment budget to optimize your setup
  • Annual learning and development stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM principlesdemand generationpipeline buildingcontent personalizationaudience segmentationcampaign analysisintegrated marketing strategieslead conversiondata analysiscontent optimization
Soft Skills
written communicationverbal communicationstorytellinganalytical skillsleadershipproject managementtime managementcollaboration