Growth Marketing Campaign Strategist

PAR Technology

Growth Marketing Campaign Strategist developing outbound campaigns for PAR Technology. Collaborating with sales teams to enhance franchise engagement and meeting bookings.

Posted 4/16/2026full-timeRemote • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $62,000 - $72,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences
Build and manage multi-step sequenced campaigns inside Gong Engage
Design branded email banners in Canva and produce full HTML promotional emails
Build and update brand-specific landing pages on partech.com using WordPress and Elementor
Analyze campaign performance at the step and sequence level
Meet regularly with FAST, FAM, and SDR sales leaders and reps
Stay current on franchise brand news, DSP policy changes, and operator pain points
Produce and edit video content using Descript as needed

Requirements

What you’ll need

Proven experience in B2B demand generation, outbound marketing, or sales-focused content writing
Strong copywriting skills with the ability to write in a conversational, empathy-led voice
AI forward - with an eagerness to experiment and learn
Experience building or managing sequenced outreach campaigns in a sales engagement platform
Demonstrated ability to analyze campaign performance data and make data-driven decisions
Comfort working across multiple tools and platforms simultaneously in a fast-moving environment
Experience in restaurant technology, franchise operations, or B2B SaaS strongly preferred
Familiarity with Salesforce CRM
Basic HTML email knowledge (Pardot or similar platform)
Experience with WordPress and a drag-and-drop page builder (Elementor preferred)
Visual design experience in Canva or a similar tool
Video editing experience (Descript or similar)

Benefits

Comp & perks

Competitive salary
Equal employment opportunities
Reasonable accommodations for individuals with disabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingB2B demand generationoutbound marketingcampaign performance analysisHTMLWordPressElementorvideo editingCanvasales engagement platform

Soft Skills

conversational writingempathy-led communicationdata-driven decision makingadaptabilitycollaborationcreativityattention to detailtime managementproblem-solvingeagerness to learn