PAR Technology

Growth Marketing Campaign Strategist

PAR Technology

full-time

Posted on:

Location Type: Remote

Location: MinnesotaUnited States

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Salary

💰 $62,000 - $72,000 per year

Tech Stack

About the role

  • Write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences
  • Build and manage multi-step sequenced campaigns inside Gong Engage
  • Design branded email banners in Canva and produce full HTML promotional emails
  • Build and update brand-specific landing pages on partech.com using WordPress and Elementor
  • Analyze campaign performance at the step and sequence level
  • Meet regularly with FAST, FAM, and SDR sales leaders and reps
  • Stay current on franchise brand news, DSP policy changes, and operator pain points
  • Produce and edit video content using Descript as needed

Requirements

  • Proven experience in B2B demand generation, outbound marketing, or sales-focused content writing
  • Strong copywriting skills with the ability to write in a conversational, empathy-led voice
  • AI forward - with an eagerness to experiment and learn
  • Experience building or managing sequenced outreach campaigns in a sales engagement platform
  • Demonstrated ability to analyze campaign performance data and make data-driven decisions
  • Comfort working across multiple tools and platforms simultaneously in a fast-moving environment
  • Experience in restaurant technology, franchise operations, or B2B SaaS strongly preferred
  • Familiarity with Salesforce CRM
  • Basic HTML email knowledge (Pardot or similar platform)
  • Experience with WordPress and a drag-and-drop page builder (Elementor preferred)
  • Visual design experience in Canva or a similar tool
  • Video editing experience (Descript or similar)
Benefits
  • Competitive salary
  • Equal employment opportunities
  • Reasonable accommodations for individuals with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingB2B demand generationoutbound marketingcampaign performance analysisHTMLWordPressElementorvideo editingCanvasales engagement platform
Soft Skills
conversational writingempathy-led communicationdata-driven decision makingadaptabilitycollaborationcreativityattention to detailtime managementproblem-solvingeagerness to learn