Pantheon Platform

Director of Digital Demand Generation

Pantheon Platform

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $159,000 - $200,000 per year

Job Level

Lead

Tech Stack

SFDC

About the role

  • Architect growth engine and design systems for pipeline growth.
  • Develop and execute innovative digital strategies to drive inbound leads.
  • Optimize funnel conversion and maximize ROI across channels.
  • Collaborate with Sales and RevOps for lead quality and handoffs.
  • Own digital marketing budget allocation and perform ROI analysis.
  • Analyze lead lifecycle to identify bottlenecks and improve conversion rates.
  • Oversee marketing technology stack usage ensuring integration and data hygiene.
  • Establish and track KPIs for demand programs and revenue impact.
  • Build and manage a team of digital marketers and contractors.

Requirements

  • 10+ years of B2B marketing experience with at least 5 years focused on demand generation, growth marketing, or digital strategy.
  • Deep experience with marketing automation (SFDC/Marketo) and CRM systems (preferably Salesforce).
  • Data-driven approach with experience building dashboards, analyzing metrics, and presenting insights to leadership.
  • Strong project management capabilities with ability to manage multiple initiatives simultaneously.
  • Bachelor's degree in Marketing, Business, or equivalent working experience.
  • Willingness to travel up to 20% to support company events.
  • Must be able to travel internationally (mainly USA and Canada).
Benefits
  • Industry-competitive compensation and equity plan
  • Time off to recharge
  • Comprehensive medical coverage: health, dental, vision
  • Paid parental leave (plus fertility, adoption, and other family planning benefits)
  • In-office workspace available in San Francisco (US) and Vancouver (Canada)
  • Top-of-the-line equipment and tools
  • Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
  • Team-based and company-wide events and activities that inspire, educate, and cultivate

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationgrowth marketingdigital strategymarketing automationCRM systemsdata analysisdashboard buildingKPI trackingROI analysisconversion optimization
Soft skills
project managementcollaborationleadershipdata-driven decision makingcommunicationteam managementanalytical thinkingproblem solvinginitiative managementmulti-tasking