Events Marketing Manager

Panorama Education

Events Marketing Manager at Panorama, designing and executing a variety of B2B marketing events. Collaborating with teams to ensure effective event planning and lead generation through both in-person and virtual formats.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations.
Manage event logistics such as vendor coordination (booth, swag fulfillment, catering), venue selection, registration, speaker management, invoices and billing, attendee communications, lead scanning, and onsite delivery.
Own lead capture and delivery. Implement lead collection strategies, engagement tactics, data hygiene management and follow-up strategies in all events.
Collaborate with marketing partners (demand generation, marketing operations, product marketing, campaigns, design) to ensure messaging, positioning, and campaign alignment.
Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows.
Build and maintain templates, playbooks, and systems that scale event operations and support consistency.
Track and analyze performance across assigned events, including registrations, attendance, engagement, lead volume and pipeline influence. Use HubSpot and Salesforce to track event-sourced leads through the sales funnel, measure pipeline contribution, and calculate ROI for each event investment.
Create dashboards & insights: Develop recurring reports on key metrics (lead source, conversion rates, pipeline velocity by event type) and share recommendations with leadership to optimize future event planning.
Work with MarketingOps and RevOps teams to configure event campaigns in Salesforce/HubSpot, set up lead routing, and ensure data hygiene.
Partner with Sales and Client Partnerships to align on event goals, staffing needs, outreach plans, and follow-up execution.
Evaluate potential hosted, virtual, and third-party events, assessing audience fit, pipeline opportunity, cost, and strategic value.

Requirements

What you’ll need

3-5 years of experience in B2B event marketing, field marketing, demand generation, or related roles with exposure to both in-person and virtual/webinar execution.
Demonstrated ability to design event plans, make strategic recommendations, and execute across multiple event formats and channels.
Experience executing hosted events (customer conferences, workshops, webinars), third-party conferences, field events, and partner activations.
Strong project management skills with exceptional attention to detail and the ability to manage multiple initiatives simultaneously while juggling vendor relationships and timelines.
CRM & Marketing Automation proficiency: Hands-on experience with HubSpot and/or Salesforce, including campaign creation, lead management, reporting, and pipeline tracking.
Data-driven mindset: Ability to design metrics, track KPIs, generate reports, and translate performance data into actionable insights.
Familiarity with event tools and lead management workflows (registration tools, badge scans, CRM/MAP integration).
Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B SaaS environment.

Benefits

Comp & perks

401K with an employer match
Health, dental, vision, life insurance, and short-term and long-term disability coverage.
Flexible spending account for health care and dependent care
Wellness Reimbursement
Work from Home Reimbursement
Flexible vacation policy
Parental leave program
Company Issued Laptop

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Event Logistics ManagementLead Capture StrategiesPerformance AnalysisEvent Plan DesignKPI Tracking

Soft Skills

Attention to DetailCollaborationStrategic RecommendationsMulti-Tasking