Panorama Education

Lifecycle Marketing Manager

Panorama Education

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $82,875 - $121,875 per year

About the role

  • Own and evolve Panorama’s email marketing strategy across the full funnel
  • Develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data
  • Re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth
  • Partner closely with Sales to support outbound cadence creation and optimization
  • Ensure critical role of email in coordinated go-to-market efforts and prospect engagement
  • Support Panorama’s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies
  • Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
  • Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content
  • Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability
  • Analyze campaign performance and share actionable insights with marketing and sales stakeholders.
  • Maintain documentation of processes and best practices
  • Stay current on email marketing and webinar trends, tools, and deliverability best practices

Requirements

  • 3–5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology
  • Proven success building and optimizing nurture programs that drive engagement and pipeline
  • Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration
  • Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages
  • A strong understanding of email deliverability, compliance, and industry best practices
  • Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously
  • A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates
  • A test-and-learn mindset with attention to detail and a drive for continuous improvement
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach)
  • Strong project management skills with attention to detail and the ability to manage multiple priorities
  • Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)
Benefits
  • 401K with an employer match
  • Health, dental, vision, life insurance, and short-term and long-term disability coverage.
  • Flexible spending account for health care and dependent care
  • Wellness Reimbursement
  • Work from Home Reimbursement
  • Flexible vacation policy
  • Parental leave program
  • Company Issued Laptop
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglifecycle marketingcampaign performance analysisnurture programsemail deliverabilitycompliancedata interpretationproject management
Soft Skills
analytical skillswriting skillsediting skillscommunication skillsorganizational skillscollaborative working styleproactive working styleattention to detailcontinuous improvement mindset